SEO mistakes are easy to make and difficult to fix. In this blog post, we will discuss 10 SEO mistakes that you don’t want to make. We will also include advice on what to do to avoid these SEO pitfalls so your site ranks higher in search engine results pages (SERPS).
1) Not Optimizing your URL structure:
One of the most important things for SEO is having a strong URL structure on your website. This includes making sure that all of your links have descriptive names and relevant keywords in them, while not repeating keywords unnecessarily or using too many words in the name of the link.
2) Not using keywords in your title:
Your article title is one of the most important SEO elements for your website’s page. You should always try to include relevant keywords into this section, while also making your title SEO-friendly and readable for human visitors.
3) Using the same keyword over and over again in the body of the article:
SEO articles are written to help SEO rank keywords, however, using the same keyword over and over again in one article is not only annoying for readers but will also affect your SEO. This means that you should try to find synonyms or variations of a word when writing about it more than once in an article.
4) No Customer Reviews:
To help garner trust it is important to gain customer reviews where possible. This helps improve SEO as it is a sign that others have had good experiences with your company and will help increase conversions.
5) No Google My Business Listing
Creating a Google My Business Listing is relatively simple, fast, and effective yet many SEO articles neglect this part. This listing is a way to boost your SEO by showing that you are a legitimate business and it is simple to do as long as someone has the correct information.
6) Ignoring Negative Reviews:
It’s never great to get a negative review but, if you are unlucky enough to receive one, ignoring it is the worst thing you can do. You should always respond to negative reviews, even if it is just saying thank you for the feedback. This shows that you care, are responsive, and can help boost SEO.
7) No Backlinks:
Backlinks are SEO’s best friend. They help push your SEO higher, which is why you should always look for ways to get backlinks and do so where possible. This doesn’t mean spam websites or comments with links willy-nilly but it does include content curation on sites like Reddit, linking out from social media pages, guest posting on other SEO sites, and so forth.
8) Website Not Optimized for Mobile:
Mobile SEO is now more important than ever as around 60% of all online searches are done via mobile devices This has led to Google placing a higher emphasis on websites that perform well on mobile and those who don’t may see their SEO suffer as a result. You can easily fix this by ensuring your website is built on a mobile responsive and friendly template.
9) Ignoring social media:
A good social media presence can support your overall SEO efforts by increasing brand awareness, building trust and loyalty, driving traffic to your website, and increasing the number of backlinks you receive.
10) Not using a sitemap for Google to index your website more efficiently:
A sitemap is a list of pages and posts on your website, showing Google which ones it should index and how frequently. This lets them crawl your SEO easily so they can show up in search results more quickly without errors occurring. You need to ensure that you have an xml Sitemap available to help Google effectively crawl and index your website
SEO mistakes are easy to make but can be difficult to fix so avoid them where possible. By avoiding these SEO pitfalls your website will rank better in SERPS which is great for SEO overall!
So, there you have it! 10 SEO mistakes that you do not want to make while also learning tips on how to avoid them. SEO is a constantly changing game but if implemented correctly your site can see huge results in no time at all.