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How Can I Improve the DA Rating of My Site / is it Important?

Your DA rating isn’t the be all and end all. However, it can’t hurt to have a high DA rating. So, if you’re interested in gaining a higher DA for your website, then we’re going to share some organic tips on achieving that end.

Try not to stress out too much about it, as Google isn’t judging you on your DA rating. However, many of these tips that we will share with you today, are simply good practice and can benefit you in other ways as well. So, it’s a win-win, which will invariably result in a higher DA, which looks great!

1 – Gain more high-authority links!

Linking Hands Together

Link-building has always been a big part of SEO, however nowadays, the relevance and authority of a link is crucial. As such, it is important to strive for the finest quality links, that are both industry relevant, and reputable.

There are a number of ways that you can achieve this end. However, the most natural, is to simply produce “shareworthy” content for your target audience to engage with. If you’re an expert in your field, you must let the rest of the world know. Create content that solves problems and you’ll be rewarded for it, by gaining authoritative links.

2 – Seek out traffic-driving links

Of course, it’s all well-and-good having high-authority links. However, effective traffic-driving links are arguably the most valuable. So, this means creating links that people will see, and actually follow. It’s about building the relevance of your links and leading people to a natural conclusion (i.e., your products and services).

Naturally, these types of links will not only boost your DA rating, but your overall sales as well. This is when businesses really start to experience that desired “snow-ball” effect, where all of the hard work begins to pay off!

3 – Make sure that your website is on point!

Man on laptop

Spend some time on renovating your website now and again. Update your content and trawl through the site with a fine toothed-comb. User-functionality is another important aspect which ticks many boxes. By having a functional website which has plenty of unique, and relevant information that readers find genuinely useful, then your website is going to be worth so much more!

It’s important because it feels good

There are many people who would argue that a DA rating is useless, and to some degree they’d be correct. However, there are some benefits to having a high DA rating and knowing that your website is ranked so well (or not so).

For example: Let’s say that your DA rating is 10, while your competitors (for a specific key-phrase) are coming in at 70-80. It would be fair to say that throwing loads of time and money at that specific search phrase will be a waste of time (for now).

Certainly, it is always worth focusing on your relevant phrases. However, investing more time and effort into the more “niche” phrases, will yield better results in the short-term. Then of course, provided that you practice natural link-building methods, over time your DA rating will begin to rise. Following that, as you establish yourself as an authority in your industry, you can start focusing more of your resources on the more competitive phrases Then with a higher DA rating, you’ll yield much better results.

Remember that it takes time and patience to become an authority

You can’t just pay your way to the top, without having the skill and reputation to back it up. High-authority links will bring you the traffic. But, unless you’ve the infrastructure in place to handle those inquiries with passion and precision, your reputation will suffer.

The fact is, you should always be striving to offer the very best services and products. If you want to be ranking at number 1, then you need to back it up with some hard-evidence. Live up to it!

Would you like to explore our services further?

The world of digital marketing is a scary place, and the goal-posts are forever on the move. If you’d like us to guide you through the fog, then please feel free to contact us today. One of our friendly advisors will happily talk you through our services, and we’ll be able to start working towards building your online authority.

 

Citations:

https://moz.com/blog/how-do-i-improve-my-domain-authority

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