We all know how important utilising SEO can be for your company, making it easier for customers to find you and gaining more business in a long term and cheaper way than many of the other strategies out there. Semantic SEO is a relatively new development in this field which has improved and increased the way search engines understand key terms and connect you with customers. Here we will take a look at Semantic SEO, explaining exactly what it is and how it can be used to benefit you.
Semantics refers to the meaning behind the words, and that is exactly what Semantic SEO is all about. This allows the search engine to consider the meaning behind the words used rather than simply the words themselves, lumping together enquiries that have a similar intent even if the exact phrasing differs.
In the past, search engines could only assess what was written, and variations were not taken into account. This meant that businesses had to be precise with the language used in order to be recognised in the results. Now the algorithms today allow for the meaning and context to also be taken into account, allowing more variety in the words used as long as they conform to the same intent. The semantics behind the language can be understood and used to rank the search results based on this as well as simply the words used giving more accurate and suitable results.
The two key components of this are the meaning and intent, both of which are now considered as a part of the whole. Here we have a brief description of each as they affect Semantic SEO:
Combining intent and meaning, Semantic SEO is the way forward to give the best results for consumers and businesses alike. When the goal and end game of the search is taken into account with the proper understanding of what they want, the ranked results will better meet that goal.
Now that we have a greater understanding of what Semantic SEO actually is, we can now look at the advantages and how it can be helpful and important to utilise for your business. You should always be working towards optimal search results through your SEO, and Semantic SEO is another excellent way to get your listings where they need to be. Here we will look at some of the advantages associated with this enhanced understanding of meaning and intent:
Semantic SEO is an updated and more intuitive way to look at how people search for results, focusing not just on the exact words used but the meaning and intent behind them. By updating your own practices and putting together a more complete topic to match that intent you can improve your SEO, appear to the relevant customers and increase your profits too.