Search engine marketing is a type of internet marketing that involves advertising websites and businesses using paid advertising, which increases the website's visibility in search engine result pages (SERPS).

In SEM marketing, advertisers wager on keywords that people will likely use when searching for products or services on major search engines like google and Bing. When a user searches for keywords that the marketer has waged on, the advertiser's website appears alongside relevant results that match the user’s keywords.

The ads from SEM usually appear at the top of the search engine, above the organic results. 

Search engine marketing is also known as paid search advertising. SEM marketing is a fast-growing digital advertising strategy. Vendors, self-serve websites, and advertising agencies like TBS carry out SEM campaigns. 

What is Google AdWords?

AdWords is a paid advertising system developed by Google to assist businesses in reaching their online target audience via Google's search engine and its partner sites.

Advertisers pay a fee to display their services and products. The displays are usually brief and can include video content, product listing, services offered, product listings, and links to download their mobile application.

The advertiser chooses keywords related to their industry, products, services, and branding. Your website becomes displayed as an ad to the users searching for products and services when using these keywords. The ads in AdWords typically appear at the top of the search and on the right side of the search engine results page.

AdWords is also a pay-per-click advertising method. An advertiser can choose the option to pay each time a customer clicks on their ad link. It's why you must use relevant and targeted keywords while setting up your Google AdWords account.

Google Ads are classified into four major areas:

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