With Google handling 3.5 billion searches in a day, the benefits of using Google Ads campaigns are endless. A few of the benefits are:                                                                                                          

• Locates your Target Audience: With Google PPC, it becomes easier to reach your target audience. This feature is highly intent-driven because you can choose the precise keywords that your target audience will be typing in Google’s search query. It ensures your ad shows up to those who are in search of your products and services.                                                                                  With proper keywords management, you can get your products and/or services in front of any audience of your choice.   

• Swift Results: SEM marketing has the advantage of providing fast results compared to organic advertising. With a competitive bid amount and a good keyword quality score, you will quickly rank at the top of the search result pages almost immediately!

• Easy Management and Flexibility: With a Google Ads account, managing your ads becomes a breeze! Essentially because the platform allows you to create a different schedule for different ads. 

You also have the option to pause an ad, which means you have 100% control over your budget. The platform's tools additionally show you your best-performing keywords; this allows you to adjust and strategize your ad campaign.