Google Merchant Center

When conceiving a wide-ranging and comprehensive marketing strategy for your e-commerce business, it can look like a simple endeavor on paper.
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HOW DOES THE GOOGLE MERCHANT CENTRE WORK?

Essentially the Google Merchant Centre will integrate itself with two of the most prominent Google Ecommerce advertisement products they currently offer, Google Shopping and Google Product Ads:

Google Shopping

In layman’s terms, Google Shopping is essentially a customized search engine that is specifically designed for, you guessed it, shopping! Google Shopping allows users to directly compare and analyze various products from a wide variety of different suppliers and businesses and directs them to where they can be purchased and for how much.

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Google Product Ads

It works in a very similar way to Google’s more “traditional” PPC advertising platforms and has a similar goal in that it gives you an additional chance to gain traction with those users searching for similar products. However, you pay for these prominent positions every time somebody decides to review your particular product and click on the ads, regardless of whether or not they actually buy anything!

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How do I get Started On Google Merchant Centre?

Luckily Google has made it as easy as they possibly can to get all of your information collated into Google Merchant Centre and thus, into their other platforms. That being said it is a fairly involved and long-winded process that will require proper research in order to do to a high standard.

1. Google Account

Naturally, you will need at least one Google Account with which to start running ads, more can be added later however the bare minimum needed is one. This will allow you to obviously sign up to the Google Merchant Centre.

2. Suitability

Make sure that you properly review the Google Merchant Centre product specification guidelines. Google is very strict about what kinds of products and what quality of the product that they allow their users to see and ensuring that you understand what products do and don’t comply with these guidelines will make your life a lot easier in the long run.

3. Uploading Your Feed

Once you know you products meet Google Specifications, its time to get your products uploaded. You will need to ensure that your product feed file is ready to be uploaded to the Google Merchant center beforehand. This is done essentially by going into the Shop settings on the Top Menu in your Google account, clicking on Product Promotion, and the Google Merchant Centre.

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4. Setting Up Product Listing Ads

The last thing you need to do is to set up your Product Listing Ads. Google has released a whole series of videos on how you can best set up and optimize your Product Listing Ads. The general idea behind it, however, is that you integrate your AdWords campaign into your Google Merchant Centre.

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Boost your sales with Google Merchant Centre

Utilizing Google Merchant Centre as a part of your holistic marketing campaign is a great way to get your products in front of more prospective customers in an engaging and effective way. It offers various campaigns that will help your e-commerce business achieve certain objectives, from reaching higher sales amounts to promoting new items and discounts.
Google Merchant Centre campaigns might appear rather simple, although, only following the standard ways won’t help you achieve the highest results you aim for. Unless you decide to partner with experienced Google Shopping experts, you’ll be wasting your time and money.

TBS Marketing is the expert in product listing ads and we can help you make the most out of this online marketplace. We will also design and implement strategic campaigns that will increase your conversion rate greatly while significantly reducing your cost per conversion.

Let us help you achieve new levels of success, contact our team today.
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