Differing from other social apps in many ways, LINE offers you several approaches in order to market your brand, both in awareness and sales. From the wildly popular LINE stickers to Exclusive Offers to LINE Point ads, you can find the best marketing strategy for you to get the most out of LINE, and reach a large new group of people.+ Read More
One particularly popular feature which has lasted through from the beginning is the LINE Stickers, of which billions are sent a year, making this a great way to connect with customers as you will see below. In the last couple of years in particular, LINE has branched out more and more into key areas like payment and shopping, creating a great platform to market your brand.
Large numbers of people in Asia spend huge amounts of time on the LINE app, using it to stay in contact but also for delivery and many other daily uses. It is an excellent way to increase your brand awareness, increase sales and generally connect with a huge customer base.
By creating a ‘Mission Sticker’, a sticker you can only get once you have completed a specific mission, you can gain brand awareness and sales, requiring that people add your official account as a friend (permitting you to message them in the future easily) or even purchase a specific product. This is a great way to utilize LINE’s own popular feature with stickers that are unique to this platform and reaching customers you might not otherwise see, gaining a large base quickly.+ Read More
One way to gain the most out of these messages is to make them ‘rich’. A ‘rich message’ includes much more information than normal, including lots of images, text and other links. You can reply to users based on certain keywords automatically, and even use the survey feature available to gain research on your followers, like purchasing habits, to better help you adapt your marketing strategy. Keyword-specific messages are a great way to ensure that you are sending the information you wish to extend to the correct target market, and the more you have in common, the more likely it is that they will engage with your brand and convert to sales.+ Read More