For small businesses, SEO can certainly be frightening. So much so that many small businesses don’t even bother because they assume that A) it’s for those with a big marketing budget only, or B) it’s all a scam and a complete and utter waste of money. Needless to say, neither are correct.
In any case, we’re going to go through the basic fundamentals of SEO and how it can help to transform your small business into a healthy, growing enterprise.+ Read More
It has to make sense to navigate. Think of your homepage as the central hub, which then links on to the other appropriate pages on your website (services, products, contact, etc)
To some of you, that may sound self-explanatory, but you’d be surprised by how many small businesses we come across that have made even this, elementary mistake. Such is the reason why it is paramount that you hire the professionals if you don’t fully understand.
While it’s normal to have Not Found (404) errors, you’ll want to address errors for important pages linked to by other sites, older URLs you had in your sitemap and have since deleted, misspelled URLs for important pages, or URLs of popular pages that no longer exist on your site. This way, the information that you care about can be easily accessed by Google and your visitors.+ Read More
In other words, if you want a seat at the table then you’re going to have to earn it. So, don’t skimp on content, hire only the absolute best.
This is why you need to demonstrate that you are the authority in your industry. However, there are other “off-site” ways of building links and one of them is by requesting them from businesses with which you are affiliated.+ Read More