The fairly recent meteoric rise of social networking sites and other social media platforms have created a resource which businesses cannot ignore to promote and market their products and services as well as driving highly targeted traffic to their websites.
Although not considered by most SEO professionals to carry as much weight or significance in a successful SEO strategy as perhaps building a good natural link profile or development of good, relevant and unique content, it is nonetheless considered good practice to include Social Media Optimisation (SMO) in your SEO campaign.
SMO is perceived as having a growing influence on search results as the major search engines have taken notice of the fresh, unique and ever evolving content on them and began to include them in their search result algorithms.
It is widely presumed that Google, in particular, may pay a greater attention to its new Google + social networking platform when retrieving results as Google + progresses, grows and evolves.
Social media platforms allow businesses to interact with customers and respond to demand and feedback in a way that they have never really been able to before.
They are a fantastic way of allowing you to be creative, promoting awareness of your business, products or services and developing highly targeted communications with your customers.
They encourage participation directly from potential customers and if managed effectively can create a real “buzz” for your business. You can also take advantage of building your link profile from these sites and interlinking with other social media platforms.
Social Media Optimisation Services
TBS Marketing offer a free consultation on incorporating social media optimisation in to your SEO campaign.
We will be happy to advise how best to incorporate SMO in to our strategy, what platforms may be best to use and most relevant to your industry and how we can really promote your business, create brand awareness and drive customers to your site directly or indirectly from these platforms.
For an additional charge we will be happy to set up your necessary profiles, manage and update them and give you timely reports on our work.
For more information on Social Media Optimisation or any of our SEO services please Contact Us today and one of the team will more than happy to help!
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