The difference between Google AdWords and search engine marketing depends on the context search engine marketing is used.
SEM marketing was the general term for any form of digital marketing that advertised a business and website services, consequently increasing visibility. It includes organic search engine marketing and paid SEM.
But over time, around 2006, the SEM term became widely known and accepted as the standard term for 'paid search.'
Regardless of this, some bloggers still use SEM’s original and general definition. To deter uncertainty, pay attention to the context of the term’s use.
When a person uses search engine marketing in a "paid search" context, it is the same as Google AdWords. Google AdWords falls under the ‘paid’ search engine marketing.
Newcomers frequently ask this question regarding PPC (pay per click) Google Ads campaigns. While this is a relevant question, there isn't a particular amount associated with Google AdWords SEM.
The cost for Google advertising is dependent on different factors, and to a large extent, the advertiser controls how much he spends on Google adverts. Because advertisers bid on keywords that they think can foster their business.
An example is if you want to target users that search for the phrases "buy wholesale products in Bangkok" and "Wholesale dealers in Bangkok." Google asks you how much you want to pay to bid on these keywords, and you can choose to pay 10 cents or 1 dollar for each click on your advertisement.
There is no way to know which advertiser is outbidding you, but keep in mind that your Ad’s rank isn’t solely dependent on how much you bid. Google calculates your Ad rank by:
- Maximum bid
- Biding position
- The quality score of your keywords
- Keyword competition.
Google's ad rank calculation is why businesses with smaller budgets can outrank firms with a bigger budget due to the quality score of their keywords related to the targeted landing pages.
As a new advertiser, you should begin with a smaller budget and pay attention to how well your ad performs. Subsequently, you can increase budgets in bits, or you could be spending a lot of money.
If you don’t know what you are doing then it certainly is possible to spend lots of money on Google AdWords with little returns. This can often be because of poor google keyword planning and/or general poor management of the campaign. For this reason, companies should heed the advice to employ the services of expert SEM agencies like TBS, which can help assist with proper Google AdWords management.
With Google handling 3.5 billion searches in a day, the benefits of using Google Ads campaigns are endless. A few of the benefits are:
- Locates your Target Audience: With Google PPC, it becomes easier to reach your target audience. This feature is highly intent-driven because you can choose the precise keywords that your target audience will be typing in Google’s search query. It ensures your ad shows up to those who are in search of your products and services. With proper keywords management, you can get your products and/or services in front of any audience of your choice.
- Swift Results: SEM marketing has the advantage of providing fast results compared to organic advertising. With a competitive bid amount and a good keyword quality score, you will quickly rank at the top of the search result pages almost immediately!
- Easy Management and Flexibility: With a Google Ads account, managing your ads becomes a breeze! Essentially because the platform allows you to create a different schedule for different ads.
You also have the option to pause an ad, which means you have 100% control over your budget. The platform's tools additionally show you your best-performing keywords; this allows you to adjust and strategize your ad campaign.
Search engine advertising is one of the fastest-growing methods to put your business on the globe! With an outreach of 3.5 billion daily searches, a good company knows to put its foot in SEM.
Unfortunately, understanding the tricks of the trade and properly managing and being able to analyse google AdWords data is not as easy for everyone. It is essential to take into consideration that every time your ad link gets clicked, you pay. It’s the reason why people spend a lot of money on their PPC ads without adequate returns. You want to avoid a situation where people click on your link, barely spend any time on your website, and click away without making a purchase.
Keyword research and the quality of the content of your website must be outstanding. But these mistakes are justifiable, as Google AdWords can be tricky. It happens when you have not tailored your content to your audience's needs. For these reasons, businesses and websites have hired the services of professional SEM agencies like TBS marketing.
TBS is a professional marketing agency with a team of experts that will drive up your website's profit through Google AdWords campaigns! At TBS, we create an optimized approach for your website that lures in your target audience.
To take your campaign to the next level, our experts access your needs and objectives. Additionally, reviewing your website to advise you on what we feel is the best approach for your campaign.
Our approach includes professional keyword research, rare SEM techniques, On-site SEO, Video remarketing, video display ads, Facebook advertising, and many other professional techniques to put your business on the map.
At TBS, customer satisfaction is a top priority, and we ensure to plan the most effective strategy for your SEM campaign!
Contact us now to discuss your project with us. We’ll be glad to help.
Social media marketing (SMM) refers to the utilization of social media platforms to promote and sell a brand’s products and services. Social media marketing stands out as one of the most popular and productive digital marketing campaigns. It involves connecting and building a relationship with your audience on various social media platforms to increase brand awareness, drive your website traffic, and ultimately boost sales.
A social media strategy is a document that contains and lists out the plan of action a company intends to implement to reach its desired goal on social media.
In simpler words, it is a document that displays all the essential steps a company has thought up and decided that implementing these steps on social media would take them to their long-term goal and overall aim. When you pen down a list of plans that guide your actions, defines your objectives, tactics, and end goals, then you have created a strategy.
- Lists all existing social media accounts
- Lists all new accounts that you intend to create
- Include goals specific to each performance on different social platforms
- Clearly define the function and responsibilities of each team member
- Contain metrics used to track progress
It’s no doubt that setting up a properly structured strategy for your business comes in handy in the long and short run. Understandably, not everyone would get the hang of social media to the point of creating strategies and shooting up sales via the right strategy campaign. Thus, this is where expert and top social media marketing companies like TBS swing in. They help you increase brand awareness and performance by creating the perfect social media game plan. With a sure-fire strategy, you are sure to acquire more customers and boost your profits.
There is no direct answer regarding the best strategy for social media advertising. Every business is unique and what works for A might not work for B. However, there are proven steps organizations can implement to get the desired result. It’s best when you work with an agency that understands your business goals and can help you deploy the most effective social media marketing campaign.
- Set SMART Goals: Before enacting social media marketing, the company's plan must be clear-cut and precise to enable the company or the social media marketing agency to know what direction to fixate their attention and marketing strategies.
- Know your audience: Knowing your audience is vital in social media strategies. These are the people you want to build a relationship with, earn their trust and sell your services. Discover everything you can about your target audiences. These include their age, official position, geographical location, interest, and average income.
- Create Quality Content: Now that you have discovered everything about your audience, the next step is to put out quality content that your target audience would love to see. Content encompasses anything you upload on any social media platform. It could be as simple as a tweet, a picture, or a video with a caption. Good marketing content provides real value to the audience; it increases engagement and drives conversions. Quality Content creation is part of TBS expert services.
- Co-relating Context: The context of content makes or breaks an organization. It is important to be engaging; the repetition of identical posts can make your followers lose interest. Occasionally, provide newsworthy information that isn't work-related but relevant enough to get your audience talking and develop further interest in the company's page.
These are a few elements of a good marketing strategy. Social media marketing opens the door to endless opportunities. But not many brands are using SMM services to their maximum potential. Business owners should take advantage of the opportunities and exposure social networks can bring. If you are uncertain of the right strategies for your business, make sure to employ the services of digital marketers and social media agencies to set your business in the right direction.
The best platform for social media marketing is the one you have decided is most beneficial to your business. It is all about choosing the right platform for your company’s social media branding. The appropriate use of social media fosters brand awareness, generates higher sales, drives website traffic, and even allows businesses to partner with social media influencers that can help promote their content.
But the question remains, “which platform is the best?” According to research, Facebook and Instagram are the best social media platforms for marketing advertisements. However, you need to understand that the best platform for you is the one that fits the company's target audience. Facebook is statically dominated by older people who are more interested in the products than the advert. Contrariwise, the younger generation that appreciates eye-catchy advertisements has the highest population on Instagram.
With over 4.48 billion people using social media, a company might want to maintain a solid social media presence on different platforms tailored to their needs and not limit themselves to just one.
Social media marketing is one of the most productive digital marketing strategies. There are reasonable grounds for that due to the profits generated from social media if appropriately utilized. While some businesses have mastered marketing on social media, more companies struggle with creating a social media strategy and executing it. This explains why many businesses feel the need to hire the services of a digital marketing agency to help them implement the best social media campaigns.
TBS is a marketing SEO specialist organization located in Bangkok. At TBS, we grow your business via social media and marketing. We create the best campaigns for your business and ensure it is successful by putting out engaging content, paying attention to the need of your audience, coupled with continuous evaluation of results from the campaign.
We are goal-oriented at TBS; we make sure your short-term goals align with your bigger vision through routine metric evaluation, ensuring your content reaches the right crowd and achieves good engagement. TBS will make sure your business is listed within map results and for localized search queries. We work closely with you to increase your online presence while developing the best strategies to shoot up your profits!
Social media platforms help promote a business branding and influence the target audience only if the necessary steps are put into practice and done right.
A few common mistakes that businesses make are:
- No sense of Direction: Many businesses lack the skills to use social media marketing in their advertising campaigns. They are only aware that they need to have a social media presence, but they are clueless about what should be done and the steps to follow. They wing it and hope for the best.
- No strategy: A business social media platform must be handled in an intentional and measured method. Without a plan, it would be challenging to establish brand awareness, not to mention increasing profit.
- Audience: A lack of attention to your target audience is another common mistake. Businesses are so engrossed in promoting their services that they fail to provide content tailored to their target audience’s needs.
Contact us now, and we will be happy to discuss your business objectives and deploy the best social media strategies that work.
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Search engine marketing is a type of internet marketing that involves advertising websites and businesses using paid advertising, which increases the website's visibility in search engine result pages (SERPS).
In SEM marketing, advertisers wager on keywords that people will likely use when searching for products or services on major search engines like google and Bing. When a user searches for keywords that the marketer has waged on, the advertiser's website appears alongside relevant results that match the user’s keywords.
The ads from SEM usually appear at the top of the search engine, above the organic results.
Search engine marketing is also known as paid search advertising. SEM marketing is a fast-growing digital advertising strategy. Vendors, self-serve websites, and advertising agencies like TBS carry out SEM campaigns.
What is Google AdWords?
AdWords is a paid advertising system developed by Google to assist businesses in reaching their online target audience via Google's search engine and its partner sites.
Advertisers pay a fee to display their services and products. The displays are usually brief and can include video content, product listing, services offered, product listings, and links to download their mobile application.
The advertiser chooses keywords related to their industry, products, services, and branding. Your website becomes displayed as an ad to the users searching for products and services when using these keywords. The ads in AdWords typically appear at the top of the search and on the right side of the search engine results page.
AdWords is also a pay-per-click advertising method. An advertiser can choose the option to pay each time a customer clicks on their ad link. It's why you must use relevant and targeted keywords while setting up your Google AdWords account.
Google Ads are classified into four major areas:
- Paid search/Pay per click advertising
- Display Advertising
- Video/YouTube marketing.
There is, unfortunately, not a definitive answer to this question as it depends on many variables. SEO is not an exact science. That being said, if you are working with a reputable and professional SEO agency, then you should start seeing the positive effects from their work normally within 2-3 months from the start of a campaign. SEO is an on-going process, however, and there are nearly always areas to work on in order to refine a campaign and maintain good performance in the search engines. Many businesses happily invest in SEO continuously over many years due to the correlation they see with improved website performance, traffic and revenue generated off the back of their SEO efforts.
The truth is there really is no definitive answer to this question. Individual ways of improving a websites search engine performance can vary drastically dependant on many factors. Making sure the websites architecture is thoroughly and rigorously checked and audited is your first step when coming up with a strategy. The more thorough and in depth your audit, the better your chance of rectifying all of your sites issues in one fell swoop. Proper auditing can save you having to keep coming back to the same areas of your site to fix small issues that could have been identified and rectified earlier.
The next step is to properly envision and quantify what your website's goals will be and what kind of visitors you want to attract to your site. Essentially this step is all about understanding your sites visitors and their journey. Doing things like proper keyword research to find the most relevant search terms, making your site mobile friendly in order to improve your visitors “user experience” (or UX) better and making sure that the content on your website is clear, easy to read and relevant to exactly what it is you do and what you offer.
The next step is to make sure that, in the eyes of Google, your website is a trusted and highly referenced authority on whatever keywords or topics your website is attempting to target. One way this can be achieved is by undertaking outreach with third-party sites and generating an online buzz to get not only traffic, but also links from external sites referring back to you as an authority that their visitors can trust.
While it is theoretically possible for a nonprofessional to learn and practice proper SEO techniques, it is not something that is picked up overnight and more often than not will require through research and study to properly master. Most business owners struggle to find the time to run their business as it is let alone learn an entirely new field of study! This is why many businesses feel the need to get some external help with planning and executing a successful and highly profitable SEO campaign.
Here at TBS Marketing, we are SEO experts based in Bangkok and we can help you optimise your website by assisting through every stage of the process. From properly and thoroughly auditing your site to identify areas of improvement, right down to executing implementation of even the most complex and challenging of sites. We will work with you to find out what needs to be done to make your website stand out amongst the competition and deliver quality converting traffic.
We work with businesses of all sizes and industries and have helped many site owners dominate search results in their niche through our tailored & effective SEO strategies. We can help you set up, manage and develop both your strategy and your businesses online goals and our team has the experience, expertise and dedication to give you the results you need.
Any work or tactics applied within your own website to help it in ranking better in the SERP’s can be classified as on-page or onsite SEO. On-page SEO includes things like content creation & optimisation, site structure, internal link optimization, image optimisation, speed optimisation, Meta & Header optimisation, Schema mark-up, and much more. External work, links and other external signals are not classified as on-page SEO.
In a nutshell, off-page SEO incorporates all actives that help with SEO which are conducted outside of the website you are trying to optimise for the SERP’s (search engine results pages).
The most well know and important form of off-site SEO is link building but there are additional forms of offsite activates that include things like brand mentions (without a hyper-link) and social signals.
The answer to this question can differ from one business to the next and depends on many variables, which can include, but not necessarily be limited to:
- What is your particular website is about and who the competition are
- What the types of products or services you are trying to promote are
- What the objectives or outcome you want to achieve from a campaign
- If this is a long-term or short term strategy
- What your budget is
Depending on your answers to these questions, it will determine which option out of SEO, PPC or SMM would be most suitable for your own specific situation. Often the best option can even be to employ a mix of some or all of these different online marketing strategies to complement each other for the best ultimate outcome.
Robots.txt is a text file uploaded to your website’s TLD (top-level directory) which provided instructions to search engines of how to crawl your pages (including which pages not to crawl).
SEO stands for “Search Engine Optimisation”. It is what we are experts in and describes the process of optimising a website to improve its performance in the SERP’s (“search engine results pages) so that the website can attract more quality organic (unpaid) traffic - to the benefit of the website.
SEO is a fantastic inbound marketing strategy, which has the potential to provide countless benefits. These benefits include:
• Improved brand awareness and online exposure
• Increased enquiries/leads/sales/engagement from your target audience
• Better user experience (U/X) of your website
• Improved conversion rates
• Improved cost management
• Healthy long-term returns on investment (ROI)
• Improved brand credibility
• Mobile friendliness of your site
• Gaining an edge over your competition
SEO is essentially the process of taking actions on your site by analysing exactly what is wrong or what could be improved on your site. The objective it to optimise all elements so that it is looked upon more favourably by search engine algorithms, and exactly how to go about implementing those changes. Usually your site would be reviewed by a Digital Marketing expert who can audit and evaluate everything on your site and give you a breakdown of the work that needs to be done if you ever hope to achieve those ever-coveted top spots on the likes of Google or Bing. Essentially, this is what will make your site easier to find by people searching relevant terms.
As every business is different, however, every website and its individual goals will be completely different and this has to be factored into any successful SEO strategy. Thankfully, digital marketers are not limited to a single way of working or technique and a wide variety of different ways of improving your websites search engine presence now exist. It is important to remember that the complexity, time and money involved in one site's SEO may be wildly different from another.