Is WooCommerce Good for SEO?
What is WooCommerce?
Let's kick things off with a closer look at WooCommerce.
Here are some examples of WooCommerce capabilities:
- Provide product variations, numerous configurations, and instant downloads
- Selling affiliate goods from other online marketplaces
- Customise your payment and shipping options
- Scale your eCommerce store from basic to high-end
- Customise your website thoroughly using Storefront
- Tracking inventory
- Access comprehensive ranking & traffic reports
What are the Advantages of Using WooCommerce?
We have listed some handy features above, but what are the clear advantages of opting to use WooCommerce for your online store?
The great thing is that adding eCommerce functionality to an existing WordPress website with WooCommerce is incredibly easy. All that is required is a simple installation, followed by a step-by-step guide to set up your website. For those who are well-versed in the art of web-development, this can be done manually.
Using WordPress editor, this can easily be edited, including URL’s, meta data & descriptions, your alt tags, and every other page element that is required to refine your position on Google. Even without knowledge in coding, users will be able to optimise their WooCommerce website with great ease.
What are the Disadvantages of Using WooCommerce?
This means that there is a good chance that your website’s current theme may not be compatible when trying to convert to a WooCommerce eCommerce store. This means that you may have to change the entire look of your website which can be a hassle. However, it could also be a great opportunity to breathe a little life into your website and start fresh.
There are many other paid extensions which are not necessarily “must-have” extensions, many of them can be useful, especially as you continue to grow. Again, this is not so much a negative, as the bigger you grow, the less these minor transactions will impact you.
Easy SEO Tips for Your WooCommerce Website
Well Optimised Product Descriptions
Your product descriptions are vital for attracting the right clientele to your eCommerce website. You need to ensure that they are unique, that they have the relevant keywords, and that you’re using appropriate phrases which are frequently searched on Google.
You need to ensure that your descriptions tick all of the “SEO-friendly” boxes, whilst also appealing to your audience and offering ample information about the product in question.