On the other hand, if you want to understand SEO so that you can take matters into your own hands (or at least, identify if going it alone will be possible), then you should get stuck in and do as much research as you can.
What many people find is that upon exploring the world of SEO, they realise just how deep the rabbit hole goes and that perhaps, they’re best leaving it to the professionals. Just imagine having to learn everything there is to know about your industry again, from scratch!
If you find yourself feeling overwhelmed by it all, then please understand that there is no shame in that. SEO is a massive industry with an awful lot of false or dated information and finding a reliable & reputable source of information is easier said than done.
Here at TBS Marketing, we take great pride in guiding our clients through the minefield that is SEO and helping them to better understand the practice without being bogged down with too much in the way of technical jargon.