WIX SEO
WIX SEO | Website Marketing Strategy Online Asia
However, DIY platforms like Wix also present their own set of challenges when it comes to organically gain traction with search engines within their organic search positions. This is partly because Wix is a hosted platform that groups your site on a server with hundreds, sometimes thousands of others, making it difficult for search engine algorithms to always effectively scan. This also means you have to share your bandwidth with many other site owners, which can negatively affect your site speed. Wix is also a closed-source platform, which means you have to pay Wix every time you want to add an SEO-related plugin. With all of that said, however, you can still do SEO on Wix sites.
Is Wix Good for SEO?
A few years ago, this question, when posed to digital marketers, would have generated more than a few scoffs as well as a chorus of “it can’t be done” and this was true for a long time. The operative word there being was and Wix has come on leaps and bounds in its efforts to be more search engine friendly, resulting in the platform now being considered possible to perform SEO on. Especially when you think that before many marketing agencies would not have considered taking on these campaigns due to the low success rates that it would not have been worth it for the client.
In recent years, Wix has added a whole host of tools and made a number of significant changes to its platform in order to make it far easier to configure and target specifics search terms. These days, it is not uncommon to see Wix sites dominating the top rankings across a wide variety of search terms when done properly, Wix SEO can make the prospect of using a hosted site even more appealing to those who want a greater degree of control over how their site works and how much work is put into it.
Is Wix Good for SEO?
While there is no doubt that other platforms have a better reputation for building strong SEO campaigns, there is absolutely no reason that the same results can’t achieve the same levels of success. There are a few things that you can do in order to boost your Wix sites visibility within search engines:
1. Set up SEO Wiz
A few years ago, this question, when posed to digital marketers, would have generated more than a few scoffs as well as a chorus of “it can’t be done” and this was true for a long time. The operative word there being was and Wix has come on leaps and bounds in its efforts to be more search engine friendly, resulting in the platform now being considered possible to perform SEO on. Especially when you think that before many marketing agencies would not have considered taking on these campaigns due to the low success rates that it would not have been worth it for the client.
2. Get Blogging!
Blogging is a fantastic way to show search engines that your site, although it is hosted on Wix, is releasing fresh, unique, and relevant content which its users would benefit from viewing. Wix makes getting your own blog up and running on your page a breeze, although it's important not to get ahead of yourself and ensure that you put some real thought into how you will structure and release posts and the content of the blog itself. However, this is a process known as “Content Marketing” and is a field in itself and would require an entirely separate page to properly cover!
3. Page Speed and Quality
Many search engines (including Google) value a quick loading page above one that is slow to load and unresponsive. This is because they don't want to display slow and laggy sites to their users as it severely impacts that particular consumer experience, which reflects badly on them. In order to reflect this, Google gives priority to sites whose load speed is relatively short and whose performance meets their standards, this goes for Wix sites too. Avoid overloading your page with images and try to fill white space on your homepage with text instead and make sure whatever images you do use are properly optimized for search.
4. Keyword Research
5. Don't be afraid to ask for help
While Wix promotes itself as a platform that allows its users to do absolutely everything themselves, it can never hurt to have some professional oversight during the process. They may even know some advanced tips and trips that can help your Wix site gain real traction. There are also plenty of great reading materials and guides as well as videos that can help you get your Wix up and running as soon as humanly possible.
Wix SEO Services that Deliver Results
Reach out to us today and we will discuss how we can design a custom SEO strategy that will take your business to another level.