Digital Marketing Articles

1: No Obvious Calls to Action It’s all very well having a beautiful looking website with plenty of information, though unless a visitor has clear instructions on what to do next, then you may lose them to one of your competitors. Something as simple as having a clearly visible ‘Visit ...

  1 – Write Authentic and Engaging Product Descriptions Always remember that simply getting visitors through to your website is the easy part. It’s converting those visitors into paying customers that’s important. Which is why you should turn your efforts towards developing creative product descriptions. They’re only a click or ...

Are you looking for new ways in which you can improve your overall online presence? We’ve compiled a very quick guide for you here so look no further. In this article we are going to explore a few different ways in which you can optimise your blog, in order to ...

  Hello and welcome back to Part 2 of “Answers to the SEO Questions That You May Have Been Too Afraid to Ask”. If you’ve found yourself here having not read Part 1 <<< Simply click on that little link and we’ll bring you up to speed. (Ref Part 1 ...

I’m going to level with you here; when I encountered SEO for the very first time I had absolutely no idea what on Earth it was – not even the faintest idea. I had experience in Sales and was desperate for work at the time, so I sent out a ...

Everything you need to know about Google’s Mobile First Algorithm As many of you are already aware, there has been a lot of discussion around Google and their new ‘Mobile First Algorithm’ which is currently in the pipeline. In this article we are going to cover some of the main ...

Today’s consumers and corporate decision makers pay little attention to sales promises and banner advertising messages. Instead, they gravitate towards companies that use storytelling to sell their products and services. A recent report indicated that by concisely telling a brand's story, companies could increase the value of their services or ...

3 Brutally Easy-to Miss SEO Mistakes Blogs Make Is your blog content great, but not ranking on search engines? You are not alone. The digital landscape has, over the last couple of years, evolved tremendously. Google and other search engines have also refined their algorithm to ensure that they offer ...

With google and the other search engines continuing to clamp on perceived unfair manipulation of the SERPS, more and more SEOs are turning to using white hat techniques only. White hat SEO techniques are, of course, the methods that Google et al do not deem to be overly manipulative of ...