Managing a start-up can be very overwhelming. One of the main challenges Startups face is building a customer base.
Every business needs a marketing strategy; you need to put a word out there about your business to thrive and grow. However, it may be difficult for start-ups that don’t have the capital to invest in marketing. They have to find ways to get marketing done without paying much.
That’s where digital marketing comes in. Thankfully, every business— no matter its size or budget —can access digital marketing and get significant results.
This article discovers some low-budget marketing tips to grow your new business.
1. Build a Website and Brand Image
The first digital marketing strategy is to create an online presence for your business. A website is like a door to your business online. To get started, you need to build an impressive brand image and a well-designed website representing your brand.
2. Focus on SEO
More than half of internet users turn to search engines to find a new business, product, or service they want to learn about. As a Start-up, you need to focus on SEO to get your business on search engines. SEO involves optimizing your website and adding relevant keywords to appear on search engines.
If you do SEO right, you can get your website to rank high on Google, which automatically results in high traffic that converts into leads and sales.
You should also create a Google Business Profile page to get a free listing on Google Map so that customers in your area find you easily.
3. Invest in Content Marketing
Content remains the King, and overlooking it is a great blunder. Content marketing involves creating, publishing, and promoting relevant information your pre-defined audience will find beneficial. Once you have a website or social media pages, you need to put out relevant content related to your brand to attract followers.
Tips:
– Make your content engaging, interactive, and update regularly
– Identify your ideal audience and keep them in mind
– Share content related to your brand and industry
– Use valuable and e website content
4. Use Social Media
About 49% of the world’s population has a social media account. That amounts to billions of people, including your potential customers. Therefore, it’s like a disservice to your business if you aren’t taking advantage of social media.
With social media, you can create awareness for your brand and build an online community at no cost. Popular social media platforms like Facebook, Instagram, LinkedIn, Twitter have opened enormous opportunities for businesses to thrive online by finding their target audience. All you need is to set up social media pages for your brand, put out relevant content, and engage your audience.
Tips:
– Make use of various social media platforms
– Interact with your audience
– Share visual contents like videos, infographics, and images
– Invest in social media marketing tools to reach a wider audience
– Use relevant hashtags
5. Engage your Audience and Visitors
Marketing shouldn’t look like marketing all the time. Don’t just promote your brand; post relevant content that educates and resonates with your audience. Also, build a connection with your audience by engaging them.
Engagement can be in many forms; it could be a Q&A session, responding to comments, sending personalized emails, etc.
Engagement helps build a strong relationship with your audience, generating awareness and new customers.
6. Invest in Email Marketing
Once you have a website, social media presence, and excellent content, the next step is to start thinking of converting your hard work to actual sales. Email campaigning is an effective low budget marketing strategy that helps convert leads to sales. According to McKinsey and Company’s popular survey, email marketing is 40 times more effective than social media.
It works by building an email list of your customers or subscribers and sending new information or content about your brand. You can also send emails individually to customers for a more personalized experience. For instance, you can send an email to a customer introducing a new product similar to what they’ve bought before.
Bottom Line
Digital marketing requires hard work and consistency. There is massive competition with digital marketing, but you will get great results and impressive growth with the right strategy.
Need more tips and information on how to build optimized content and expand your business? We are always available to provide consultation and relevant guidance for business expansion. Don’t hesitate to reach out to us for the best industry tips for your business.