Ensuring your site is mobile-friendly, takes less than a couple of seconds to load and is secure are all factors taken into consideration. Optimising your keywords to match the user’s intent and specific enquiries is a great way to improve your ranking, and ensuring quality content, optimised product and Meta descriptions and titles for images all combine to raise you up.
SEO is a fantastic marketing tool and something you should definitely be using within your Real Estate Marketing strategy. You don’t have to pay for an ad, your result appears organically and it works around the clock for you attracting new traffic. There are a couple of downsides though. SEO does take time to become effective. Unlike SEM, which begins to work immediately, it takes a while to build a successful SEO strategy and it needs to be updated and adapted to ensure it is working correctly for you, though this is true of all marketing strategies. One good way to get the best of both worlds is to utilise SEM in the short term while working on your SEO for the future.
