With that said, Colorado one of the first states in the US to legalise recreational use, have during the last 6 years collected over $1.6 billion
(฿55,751,200,000) in marijuana taxes and fee revenues. With Thai Tourism under fire from the Pandemic, the Weed sector represents great potential growth and Revenue for both local farmers and the Kingdom of Thailand.
As it will quickly be deleted, so the creative elements become important with funny props and mimicking certain actions.
The social giant Facebook is not much better, with Cannabis falling into the unsafe substances category making it a hard platform to recommend. However, they do make some exceptions for topical hemp/CBD, so anything applied to the skin rather than through the mouth. However there are still risks and we would suggest if you do sell oral products to avoid this approach.
LINE Ads Platform Policiesalso offer the most opportunity to Cannabis SEO companies in Thailand. As long as you have the required licences you can advertise:
Ultimately they will not allow Ads for products or services marketed as facilitating recreational drug use and although violations of the Ads policies will not lead to immediate account suspension, it will after 7 days of a warning being issued. So some nuances are required for this to work effectively, making an Ads Agency for Cannabis an important step in your business planning.
Bing Ads are similar and listed cannabis on a Disapproved healthcare products and supplements list so you are also not allowed to run Paid Marketing on the Bing Network.
With 2 of the largest options off the table, CBD and Cannabis Specific Ad Networks become the next logical option to reach your target audience. There are a number of options and we recommend contacting one of our specialists at TBS Marketing to get the most up-to-date advice.
As an interim solution, Programmatic Ads platforms such as Outbrain provide a way to reach Cannabis customers and the Mantis Ad Network is a cannabis-specific display and native ad network that can be used. However, these are mostly global and rely on your Thai audience making use of globally used websites on the topics to be successful.
We understand how this could all appear too challenging and so we would like to reiterate that this is our speciality. So please do not hesitate to reach out for a Proposal and leave it to us to run an SEM campaign that will effectively deliver customers to your business.
No, while CBD products are not allowed to be advertised on Google Ads or Facebook Ads, there are other ways to market cannabis. For example, Hemp seeds and topicals (CBD ointments) might be able to work around this. Additionally, any other CBD product, dispensary or cannabis brand could look into other marketing strategies, such as influencer marketing, content marketing, or even traditional forms of advertising. There are many options available, so despite the restrictions from Google and Facebook, it is still possible to successfully market CBD products.
This is open for debate, but in our experience, a multi-channel approach is required to succeed in this market. LINE, SEO, KOL & Influencer Marketing along with Programmatic Ads are all important to raising brand awareness and ultimately getting more customers. As this market is new and changing, you are best served contacting a professional digital marketing agency that specialises in the cannabis & CBD industry for help with your specific business needs.