One of the most effective ways of getting ahead is by working on your tourism SEO, which means optimising your website for the technical side, the content, the user-experience, and working on traditional PR activities.
You should consider hiring an SEO agency to assist you with your tourism marketing, rather than handling it in-house. This is because hiring an in-house SEO specialist will cost you a significant amount more than it would to simply outsource these requirements to a dedicated agency.+ Read More
This isn’t the be all and end all, but it is essential for setting yourself apart from your competitors. The fact is, you will have a number of listings featured on your website, which can be found on many of your competitors’ websites—that is simply the nature of tourism. The problem with that, is this results in the same content being copy & pasted, and then shared across hundreds of websites.
In order to stand out from the crowd, you should be developing your own unique content and offering something different. Go above and beyond and offer as much information as possible!+ Read More
In order to build your brand awareness, develop a stronger following, and boost your SEO, you’ll need to have a travel blog on your website. This is the perfect place to generate valuable and engaging content that will answer many of the questions that your customers will have when considering booking a trip to a particular location.
Write about the best things to do in Barcelona; the most delicious food in Thailand; the must-see locations in Rome. There are so many types of content that you can develop that you will never run out of ideas! Keep this up and you will invariably gain a significant competitive edge over those websites who have nothing at all.+ Read More