There are several prominent reasons why you will want to ensure that your website is as responsive as possible. Firstly, with over 60% of all searches coming from mobile devices, this traffic has become an important stream of interest that you want to ensure you are fully exploiting. Having a website that resizes and reformats itself to make itself easier to read, navigate and purchase your products will make it far more likely your mobile users will stay engaged long enough to make a purchase or properly take in your content.
Increasingly search engines are not just analyzing and ranking websites based solely on their content, keywords, and links. More and more major search engines have been concerned about the kind of experience that their users are having when they click on sites recommended to them when they search. In response to this Google, Bing, and others are actively evaluating the quality and overall experience that websites provide to the traffic, which visits them, and ranking them accordingly. Google, in particular, has made mobile responsiveness a major part of their quality score and if your website is not compatible with a wide variety of different devices or is not mobile-friendly in any way, you could see this affecting your site’s ability to rank well for highly competitive keywords.+ Read More
The size and style of your site’s content is naturally something you will have put a lot of thought into throughout the design process and it can be the difference between a high and non-performing page. However, if you are going to all of this trouble it would be a shame if it was displayed to the mobile visitors to your site in a miss-sized or out-of-focus fashion.
Previously website developers would use something called pixels in order to size the fonts for your page. However, this fixes a set size for the font to be displayed, which goes against the idea of having your page resize and change layouts for individual users. Therefore, more coding is required in order to ensure that your content and typeface will adapt as your mobile users zoom in and out and scroll through your page as they read. This particular coding can be particularly tricky and it is essential that it is done by somebody experienced in mobile responsive web design.+ Read More
You can’t underestimate the importance of responsive website design. It’s not only about the mobile search ranking – it’s about presenting and promoting a consistent brand image across all platforms and all devices.