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Responsive Web Design

Responsive Web Design

By now most business owners will understand just how important having a website can be, not just for their brand image but also aid in their marketing and promotion efforts. Digital Marketing has become a mainstay for businesses looking for new customers and more sales and a well-built website is required to do this. However, these days more and more emphasis are being placed on websites by major search engines and other advertising platforms to provide their users with a smooth and adaptive experience that caters to their mobile device users’ needs. This is where Responsive Web Design comes into play.
Essentially the idea behind making a website responsive is to help your site provide a mobile user with the easiest and most direct route to finding the information they need and provide a positive experience by changing the layout of your website to suit their device. This benefits you by guiding your potential customers to the most relevant information in order to increase the likelihood of conversion (after all nobody enjoys having to search around a website for an extended period of time to find the product they want to buy). It also benefits search engines as responsive and well-built sites are far more likely to provide the most relevant information, the fastest; whilst also provide their search users with the best User Experience (or UX).
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Why is Responsive Web Design Important?

There are several prominent reasons why you will want to ensure that your website is as responsive as possible. Firstly, with over 60% of all searches coming from mobile devices, this traffic has become an important stream of interest that you want to ensure you are fully exploiting. Having a website that resizes and reformats itself to make itself easier to read, navigate and purchase your products will make it far more likely your mobile users will stay engaged long enough to make a purchase or properly take in your content.

Increasingly search engines are not just analyzing and ranking websites based solely on their content, keywords, and links. More and more major search engines have been concerned about the kind of experience that their users are having when they click on sites recommended to them when they search. In response to this Google, Bing, and others are actively evaluating the quality and overall experience that websites provide to the traffic, which visits them, and ranking them accordingly. Google, in particular, has made mobile responsiveness a major part of their quality score and if your website is not compatible with a wide variety of different devices or is not mobile-friendly in any way, you could see this affecting your site’s ability to rank well for highly competitive keywords.

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How do I Make My Website Responsive?

If your website happens to be non-Mobile Responsive there are a series of steps that need to be taken in order to rectify this and get your website looking consistent across all devices. Bear in mind that much of this work is technical and would ideally require the oversight of somebody experienced with coding and other aspects of web design.

General Layout

The first thing that needs evaluating in this process is the layout of your site and how it helps (or hinders) its mobile responsiveness. This often starts by taking your website’s current (or new) non-responsive layout and using that as a template to build a responsive version by changing elements of the CSS in order to allow mobile users to “pinch” on their screens in order to zoom in and out. Once that is completed good practice dictates that something called “media queries” is added to the coding of the pages in order to improve the general look of your site across a wide variety of different devices.
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Pictures and Videos

One of the advantages of having a modern website is that you can use different kinds of media in order to showcase both your company and products to customers. However, they are something that also has to be factored in when improving overall responsiveness, and ensuring that your images, videos, and other media are all mobile responsive is important, after all, if your page and content resize but your images don’t this could create some bizarre outcomes on a mobile user end, giving a poor experience. Adding in code to the CSS stylesheet will help ensure that your site’s media stays within the parameters of its container.

Typography

The size and style of your site’s content is naturally something you will have put a lot of thought into throughout the design process and it can be the difference between a high and non-performing page. However, if you are going to all of this trouble it would be a shame if it was displayed to the mobile visitors to your site in a miss-sized or out-of-focus fashion.

Previously website developers would use something called pixels in order to size the fonts for your page. However, this fixes a set size for the font to be displayed, which goes against the idea of having your page resize and change layouts for individual users. Therefore, more coding is required in order to ensure that your content and typeface will adapt as your mobile users zoom in and out and scroll through your page as they read. This particular coding can be particularly tricky and it is essential that it is done by somebody experienced in mobile responsive web design.

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While mobile responsiveness may seem fairly straightforward, it’s always best to consult a professional before completing any work yourself, as inadequate coding can actually have the reverse effect to what you were intending and make your site less responsive than it was previously. Whichever way you choose to complete this work, at the end of it you should have a great looking and responsive site, which makes your site look great no matter what device it’s being viewed on!

Develop Perfect User Experience with TBS Marketing

You can’t underestimate the importance of responsive website design. It’s not only about the mobile search ranking – it’s about presenting and promoting a consistent brand image across all platforms and all devices.

Responsive web design allows your website layout to adjust to all types of screens and resolutions and ensures to provide a positive experience for your target market.
For almost a decade TBS Marketing has been a reliable name in the digital marketing web design industry. We always incorporate the best practices and quality designs that are adaptive and well optimized. Our team is constantly improving its expertise in order to keep ahead of trends and new design concepts. And for this reason, we continue to produce innovative high-quality responsive website designs that deliver flawless user experience across all devices.
Ready to optimize your website and increase the conventions? Then send an email at info@tbs-marketing.com or call us at +66 (0)2717 8124 | +66 (0)2007 5800
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