With first page positions on Google capturing minimum of 71%+ of the total clicks for any given search term it is not hard to see why competition for these top spots can be so intense. However, with the search engine algorithms forever changing and adapting to the ever-evolving online world, it is imperative that you have a solid SEO strategy for your site.

As every business is different, however, every website and its individual goals will be completely different. This must be factored into any successful SEO strategy. Thankfully, digital marketers are not limited to a single way of working or technique. In fact, there are wide varieties of different ways of improving your website’s search engine presence that exist. It is important to remember that the complexity, time, and money involved in one site's SEO strategy may be wildly different from another.

The next step is to make sure that in the eyes of Google, your website is a trusted and highly referenced authority on whatever keywords or topics your website is attempting to target. Once can achieve this by establishing outreach with blogging sites and generating an online buzz to get not only traffic but also links from external sites referring back to you as an authority that their visitors can trust.

Ultimately while it can be done, that does not mean that it is the most prudent or cost-effective manner of doing so in the long run. After all, SEO is already a long-term strategy, and adding delays to this highly important process is only going to prevent your website from reaching the positions it needs to be in as quickly as it could have with some professional oversight.

With that said, when choosing an SEO consultant, it’s important that you do your research into the best options for you, be they with a local company or one further afield, and try to gauge them on the validity of their information. Try to raise some of the points mentioned here to ascertain whether this particular consultant can get you the results you are looking for and whether he or she is realistic with their expectations for both overall completion and the timeline of how long their strategy will take to have an effect on rankings. If it sounds too good to be true, it probably is.