Is LinkedIn effective for Marketing?
1. Your Target Audience is Ready and Waiting for You
2. Work on Your Reputation
You will be able to directly address your target audience by providing quality content and maintaining an active line of communication with them.
3. Develop & Maintain Strong Business Relationships
By remaining present and active on LinkedIn and exchanging messages and interactions with other professionals, you will be able to develop strong working relationships.
4. Leads are Easy to Acquire
Other Great LinkedIn Features to Exploit
LinkedIn is home to millions of groups that you can join where other professionals will be sharing and engaging ideas. By participating in these communities, you will be able to gain valuable information and ultimately pick up more clients.
Increase Your Discoverability
Businesses with a quality LinkedIn page are much easier to discover than those who don’t. In fact, many businesses use LinkedIn exclusively when looking for other businesses and professionals to deal with, so you’d be mad not to use it!
Gain Powerful Testimonials
Ask your valued and satisfied clients to provide recommendations on your LinkedIn page. This is a great way of demonstrating to other prospective clients that you are a business worth working with. Certainly, having quality reviews on Facebook and your “Google My Business” page is handy, but LinkedIn is more targeting to certain businesses and professionals who may benefit from your services.
Post Discussions & Polls
LinkedIn is handy for gaining valuable insights and information from other professionals in your industry. That, and people using LinkedIn and much more likely to engage with polls and discussions which are important and relevant to their industry. Don’t just be a part of the discussion—start it!
Additional Traffic to Your Website
Having a well-optimized LinkedIn page with a link to your website is another great way of gaining traffic to your website. Even if you are not especially active on LinkedIn, with the right keyword optimization, more and more professionals will be able to find your by searching on LinkedIn and may subsequently visit your website as a result. The bigger the net, the more fish you’ll catch!
A Great Platform for Launching New Products & Services
If your business relies on other businesses, then LinkedIn is the ideal platform for launching new services that other professionals and businesses can benefit from. This is another great method of gaining strategic alliances with other businesses who may be able to help you advertise your new products and services.