The first step as with any form of marketing, is heavy research. It is the foundation of any modern marketing campaign and will enable you to make more informed decisions when shaping and refining your approach.
You need to better understand your clients in order to be well-positioned to serve them. It will also give you valuable insights into which processes are performing, and which are not. Who are their prospects and clients? How can you compliment their business with your own services? There are many questions that you must ask before building a marketing strategy that is designed to work.+ Read More
Some of the fasted growing businesses in B2B are those who specialise in niche targeting. With a carefully targeted niche, you will be able to better understand an industry and establish yourself as an expert and leader within that field.
Specialisation isn’t going to work for everyone, though it will certainly make your marketing efforts easier as you can be immediately distinguished from your competition, by your desired clientele.+ Read More
Especially when dealing with other businesses, you need a no-nonsense website that is going to deliver on performance time and time again. If a prospective client has to spend too long either loading or trying to navigate your website, then you can almost guarantee that they are going to end up heading elsewhere.
Your website is the most critical tool in establishing yourself as a worthwhile investment. You must be able to demonstrate your expertise effortlessly and make the process of hiring or inquiring about your company, a breeze.
Consider aesthetic design, user-friendliness, and functionality. All three of these are paramount and if you can deliver the perfect balance of the three, then you will experience greater success within the B2B market.
As with any business, you should have a solid SEO (search engine optimisation) campaign running in the background. The very practice of SEO these days, requires that you have a high-performance website with aesthetic design, user-friendliness, and functionality in mind, so this ties in nicely with the previous point. Following that, you’re looking at developing premium quality content that sets you apart from the competition, whilst developing a strong back-line portfolio to your website.
Of course, there is so much more to SEO which we will not go into now, but if you’d like to explore it further, feel free to visit our SEO services page for more info, or simply contact us directly at your convenience.+ Read More
Social media is an effective means of putting your brand in front of your target audience. For business to business, there are few ways as effective than using LinkedIn. LinkedIn by its very nature is a social media network designed for professionals. It is the perfect platform to share ideas and connect with other specialists in your field. It’s also a great way of sharing your brand journey and demonstrating your authority within your industry.
Optimise your business’s LinkedIn page well, and you will be able to passively attract business simply by having interested parties searching the relevant keywords and stumbling upon your superior profile. Don’t overlook LinkedIn! Every business that relies on B2B must have it.
Don’t forget social media advertising! (Facebook & LinkedIn ads can be heavily customised and targeted to attract the most suitable candidates
Go above and beyond for your customers and then urge them to refer your business to others. There’s no shame in asking for help and people will almost always want to help you if they like you! So, do your job properly and set up a decent referral system and it will take care of itself.
Another interesting thing about referral marketing, is that if done properly, you can gain referrals from people who haven’t even used your services before. If your reputation is solid enough in your location and area of expertise, you can have people refer your business to others simply because they know that you are the right company to use for anyone who is looking for [enter your specialisation here].
Use content marketing in conjunction with all of the other tactics on this page, and you will be able to effectively establish your business as being the specialist in your area. Then, you’ll end up receiving untold referrals without even having had dealt with them in the past.