SEO Analysis
For the average webmaster, it is difficult to identify what are the main things holding their website back from performing well in search. First of all, one needs a thorough understanding of SEO fundamentals and technical to identify SEO weaknesses in their website. Secondly, they need the tools available that allow them to highlight and organize these issues and, thirdly, a pragmatic and logical strategy of how to work through and address all issues identified. As well as the right knowledge and tools this invariably takes a considerable amount of time and effort which most business owners simply do not have. This is where TBS Marketing can help.
It is a pivotal part of the continued success of any SEO campaign. If the successes and results of the campaign are not monitored and adjusted accordingly, however, you will soon find that the successes you have worked so hard to achieve can be quickly undone, leaving you back where you started. Obviously, after all this time, effort and money, this is to be avoided at all costs.
What is SEO Analysis?
Essentially, studying your website's analytics and performing thorough SEO Analysis is all about getting an idea of exactly how major search engines currently view your website and where you can potentially improve aspects either of your campaign or your site itself. Digital marketers looking to generate the best results for themselves or their clients perform constant and rigorous analysis on their campaigns to monitor the success of any changes they implement. This process essentially is designed to show you whether your SEO efforts are helping or hindering your website’s rank within search engine results.
SEO Analysis is one of the ways that you can stay ahead of the pack and compare your successes (or lack thereof) with your major online competitors. While the steps involved in analyzing your site’s SEO can be straightforward, knowing exactly what to do with this data and knowing what changes can help alleviate issues with your campaign is an entirely different thing altogether. Most people will not even know where to begin when they analyse their SEO campaigns.
How do you analyze SEO data?
This question has no real rigid and defined answer as every digital marketer has his or her techniques, tools, and methods that they employ to properly gauge the success of their actions. There are a few set principles, however, which you can follow to get an idea of how strong your site’s SEO is.
Find Your Rankings on Google
To improve upon them, you must have a clear idea of exactly how search engines are viewing your site, and more critically, where they are placing you in the rankings for your most relevant keywords. It is hard to gauge success if you do not have a baseline to compare to. There are plenty of tools available that can generate ranking reports and give you all the analytical information you could need to properly gauge where your campaign needs help.
Content Analysis
Google and other search engines use an algorithm to automatically scan, read and score your site's content on quality. Which in turn can affect the SEO of your site and Keyword Rankings. This is why it’s so important that your website has fresh, relevant, and unique content for the algorithm to “read” as it will help the program to determine exactly what your website does and which keywords to rank your site under. Having concise and clear content, as well as basing your headers and page titles around the keywords you wish to rank for can seriously help your SEO efforts.
Analyse Website Traffic Engagement
Traffic engagement and user experience can affect a site's SEO and the way people interact with your site can affect the success of your campaign. Google and other search engines can potentially, view websites with a high bounce rate (the rate of people clicking on a website then immediately leaving) or a low average time spent on the site negatively. Again, plenty of free tools are available to help you capture all of this information and put it to good use.
Link Analysis
Taking a good look at the incoming links to your website is also a good idea at this stage. It will give you an idea about exactly what links are directed towards your site and whether you need to look at sourcing new ones of better quality to get your website noticed as a source of authority.
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