With the online business environment being so competitive, companies will diversify their marketing strategies in order to reach as many relevant audiences as possible. However sometimes focusing your strategy on a few, high-performing avenues can be just as effective, if not more so. SEO is a great example of this and the sheer volume and cost-effectiveness in terms of conversions over time that an effective SEO strategy can provide really cannot be competed with. What’s more, the science behind SEO is very well understood and a good SEO agency can find innovative and effective ways to get your website ranked for competitive keywords.
SEO is also great for Fintech companies as it allows you to target a very niche audience who are actively looking for your products and target them when they are in their optimal buying mode. The first place most people head when looking for a specific product or solution is Google and this is great for niche businesses like Fintech companies as this allows them to hone in on a specific set of keywords that are most likely to drive conversions as opposed to idle traffic.+ Read More
Whilst this should be a standard procedure for any SEO campaign, it is doubly important when entering the Fintech SEO world. Every financial tech company and their mother has a mobile-friendly website and failing at this small step can instantly put you on the back foot.
Major search engines are committed to giving their users the best possible experience and part of this is providing a good baseline experience for mobile device users. Mobile device traffic now accounts for a massive 50% of all total traffic. Making sure that your site is providing a warm welcome to these users is important not just for the user experience of your site, but your SEO rankings themselves!+ Read More
Link building is another important part of climbing the highly competitive rankings in the Fintech industry. Essentially one of the main ways search engine algorithms establish the individual credibility of a particular website is by assessing how well your site interacts with and is spoken of by larger, more established sites.
To put it in practical terms, having a large and well-known website like the Financial Time link to your website in one of their articles shows to search engines that your site is a credible enough source of information for them to refer their readers to for more relevant information and thus, your site would gain authority from this. However, be careful of placing spammy, or low-quality links from low authority websites as this can actually hinder your efforts.+ Read More