Food and beverage marketing is the promotion of food and drink products to customers through a variety of channels. TBS is a leading provider of F&B online marketing services, with a proven track record of delivering results for our clients. We have a deep understanding of the online market and how to reach consumers through digital channels. Our team specializes in creating and executing marketing campaigns that drive awareness, engagement, and sales. We are constantly evolving our approach to stay ahead of the latest trends and developments in the market. As a result, we are able to deliver industry-leading results for our clients. If you are looking for a partner to help grow your business, contact us today. We would be happy to discuss your specific needs and objectives.
Food and beverage marketing is the promotion of food and drink products to customers through a variety of channels. TBS is a leading provider of F&B online marketing services, with a proven track record of delivering results for our clients. We have a deep understanding of the online market and how to reach consumers through digital channels. Our team specializes in creating and executing marketing campaigns that drive awareness, engagement, and sales. We are constantly evolving our approach to stay ahead of the latest trends and developments in the market. As a result, we are able to deliver industry-leading results for our clients. If you are looking for a partner to help grow your business, contact us today. We would be happy to discuss your specific needs and objectives.
Factors that encourage people to pick your product.
Social Media and blogging
Product
Social Media and blogging
Packaging is clearly a key component in Food and Beverage Marketing. Unlike a lot of products today, most food is still being shelved and sold in physical stores. It doesn’t matter how good your product is if the packaging is inferior to its neighbours, or hides a high-quality product in a low-quality wrapper. The packaging should also reflect your Unique Selling Point, or USP.
TV advertising
By contrast, TV advertising, while long established, could be said to be less impactful as a general marketing strategy than it has been in the past. This is less true of Food and Beverage Marketing. Well-timed and correctly targeted food and drink ads are certainly still an impactful and effective tool to use. You have only to think of Coca Cola’s Christmas ads to hear the jingle, and the same is true of so many household products.
Sponsorship and partnering
Sponsoring an event or partnering with another brand are great ways to get your brand out there and appealing to people, while also giving a wider definition of yourself than simply what you sell. For example, by sponsoring a sporting event, you may give the impression that your product is something consumed by healthy people, and therefore not as unhealthy as other alternatives.
Similarly partnering with another product, sometimes just by giving them a good placement in your ad, allows the public to share their brand trust, or appeal, with your product. McDonald’s, for instance, partnered with Coca Cola to appeal to a larger audience. Associating your brand with those that are established, or trusted, can in turn gain you the trust of the consumer.
Offers
Offers are often a great marketing strategy. People are more likely to come to your restaurant or buy your product if they see there is an offer on, but take care not to do it too often, and be selective on your products. You don’t want people to be so used to seeing discounts that they think the product is inferior, or that it will always be that price so they don’t need to buy it today. However, a well-timed and well-presented offer, like McDonald’s Monopoly, where you get stickers and collect free items with your purchases like drinks and ice-creams, are an effective aspect of Food and Beverage Marketing, so give it a try!