F&B Marketing By TBS

What is Food and Beverage Marketing?
And some tips on how to make your strategy a success
LAPTOP@4x-8

Food and beverage marketing is the promotion of food and drink products to customers through a variety of channels. TBS is a leading provider of F&B online marketing services, with a proven track record of delivering results for our clients. We have a deep understanding of the online market and how to reach consumers through digital channels. Our team specializes in creating and executing marketing campaigns that drive awareness, engagement, and sales. We are constantly evolving our approach to stay ahead of the latest trends and developments in the market. As a result, we are able to deliver industry-leading results for our clients. If you are looking for a partner to help grow your business, contact us today. We would be happy to discuss your specific needs and objectives.

Group-331

Food and beverage marketing is the promotion of food and drink products to customers through a variety of channels. TBS is a leading provider of F&B online marketing services, with a proven track record of delivering results for our clients. We have a deep understanding of the online market and how to reach consumers through digital channels. Our team specializes in creating and executing marketing campaigns that drive awareness, engagement, and sales. We are constantly evolving our approach to stay ahead of the latest trends and developments in the market. As a result, we are able to deliver industry-leading results for our clients. If you are looking for a partner to help grow your business, contact us today. We would be happy to discuss your specific needs and objectives.

If you nail your marketing strategy, you can soon find yourself a part of someone’s weekly shop and again with this industry, when someone buys a certain consumable product, it’s rarely just a one-off purchase. Food and Beverage Marketing therefore centre on a number of factors that encourage people to pick your product.

Factors that encourage people to pick your product.

Social Media and blogging

Social Media’s influence today cannot be underestimated. Sites have become places where companies can display their products or current information and offers and reach huge amounts of people, and at little cost. Social Media is a great way to stay connected to the current generation, who will often post photos of their food or drink, give reviews and generally spread the word for you. Similarly, you can start a blog or team up with food bloggers and influencers who have a large base of readers, and have them blog about you. This can again reach a large number of people cheaply and swiftly.

Product

Group-332
P2PET21

Social Media and blogging

Packaging is clearly a key component in Food and Beverage Marketing. Unlike a lot of products today, most food is still being shelved and sold in physical stores. It doesn’t matter how good your product is if the packaging is inferior to its neighbours, or hides a high-quality product in a low-quality wrapper. The packaging should also reflect your Unique Selling Point, or USP.

TV advertising

By contrast, TV advertising, while long established, could be said to be less impactful as a general marketing strategy than it has been in the past. This is less true of Food and Beverage Marketing. Well-timed and correctly targeted food and drink ads are certainly still an impactful and effective tool to use. You have only to think of Coca Cola’s Christmas ads to hear the jingle, and the same is true of so many household products.

It is essential to know your target market and ensure that your ad shows in the most suitable time slots; a beverage aimed at small children wouldn’t be best shown late at night, but then again if the ad is targeted to the parents this might not be the case. Know your audience and make your ad pop, and you can ensure your target market sees your product and is familiar with it.
Mask-Group-46

Sponsorship and partnering

Sponsoring an event or partnering with another brand are great ways to get your brand out there and appealing to people, while also giving a wider definition of yourself than simply what you sell. For example, by sponsoring a sporting event, you may give the impression that your product is something consumed by healthy people, and therefore not as unhealthy as other alternatives.

Similarly partnering with another product, sometimes just by giving them a good placement in your ad, allows the public to share their brand trust, or appeal, with your product. McDonald’s, for instance, partnered with Coca Cola to appeal to a larger audience. Associating your brand with those that are established, or trusted, can in turn gain you the trust of the consumer.

02-1

Offers

Offers are often a great marketing strategy. People are more likely to come to your restaurant or buy your product if they see there is an offer on, but take care not to do it too often, and be selective on your products. You don’t want people to be so used to seeing discounts that they think the product is inferior, or that it will always be that price so they don’t need to buy it today. However, a well-timed and well-presented offer, like McDonald’s Monopoly, where you get stickers and collect free items with your purchases like drinks and ice-creams, are an effective aspect of Food and Beverage Marketing, so give it a try!

Conclusion

Food and Beverage Marketing, the way you sell your brand or product to consumers, has many different facets and ever more new opportunities. Eye-catching, iconic packaging, or that which best suits your target audience is a key component, as is ensuring you utilise the digital market. Social media is a hugely effective tool to reach more people and raise brand-awareness, though TV advertising is certainly still relevant, as anyone walking around with a catchy tune from an ad stuck in their head will agree!
Offers are a great way to get people interested, especially if used in conjunction with another approach like social media or targeted ads. The Food and Beverage Industry is ever adapting and your marketing strategy should too!
For more information or advice, please feel free to
TBS Marketing - Important Notice

เนื่องจากในขณะนี้มีกลุ่มมิจฉาชีพแอบอ้างชื่อของบริษัทเพื่อใช้ในทางทุจริต จึงขอแจ้งให้ทราบว่า บริษัท เดอะ บิสสิเนส เออีโอ จำกัด (TBS Marketing) ไม่มีนโยบายในการติดต่อบุคคลโดยตรงผ่านช่องทางใดๆทั้งสิ้น และไม่มีส่วนเกี่ยวข้องหรือส่วนรับผิดชอบในความเสียหายที่เกิดขึ้น โดยได้ดำเนินการตามขั้นตอนทางกฏหมายกับกลุ่มผู้กระทำความผิดเป็นที่เรียบร้อยแล้ว

Please note we are aware of Impersonators using our brand maliciously, we will never contact you directly about an opportunity or job. Please beware. 

Scroll to Top