Once you know your target audience and what it is your specific product is giving them that is different from all the others, you should make this a part of your marketing strategy. Iconic and impactful packaging can make a brand, and you can instantly bring to mind brands like McDonald’s packaging.
The Food and Beverage industry has long focused on packaging, both to outright appeal to people and in adapting to moving times. Today, people often look for efficiency in the products they purchase. Many customers prefer ‘squeezy’ bottles of Ketchup over those that must be tapped repeatedly in the attempt to get some sauce. In an increasingly on the go world convenience is at a premium, and packaging that seems to cater to that is definitely a selling point. The large amount of quick and easy food and drink in single portions show that the industry has changed and adapted to the times, and so must you.