Jewelry generally sells itself more often than not, by its very nature. It is sold, almost exclusively, through its visual appeal and no number of words can ever sum up exactly what makes your jewelry beautiful. The way that jewelry services and products used to be sold were pretty much exclusively on their visual appeal, obviously now we are in a whole different world and it’s essential for industry newcomers to ensure they have a solid and well-planned digital marketing strategy that encompasses many different aspects, one of them being industry-specific Jewelry SEO.
Why is Jewelry SEO Important?
Search Engines distribute massive amounts of traffic to websites every single day, in fact, up to 93% of all traffic to any given website originates from a search engine. Google specifically makes up for around 80% of that figure. Among those searchers are huge audiences of people looking for beautiful and high-quality jewelry products. This is why you need your website to be well optimized, as this will give you the best possible chances of getting your products in front of people who want to buy them! However, with 71%+ of the traffic for keywords going to the first page positions, that is where you need to be, and SEO will get you there!
How do I Perform Jewelry SEO?
As with a lot of industry-specific SEO, the general principles of good SEO work remain true despite the change of direction. However, from the get-go, you will realize just how competitive the Jewelry and Gems industry can be online, with many large and well-known companies dominating the top search results. With this in mind, it is best to approach a reputable and well-reviewed Digital Marketing agency with experience in marketing to highly competitive environments to handle much of this work for you. Doing it yourself can potentially save money, but at the cost of time and sales that you could have been making by getting to the top positions earlier.
2. User Experience (UX)
In recent years, most search engines have placed a great deal of importance on what kind of journey their users have from starting a search to finishing on their chosen page. Their theory is that the kinds of pages Google suggests to its users reflect on Google to some degree, after all, if Google brought up pictures of apples when you asked for oranges, you would not use it.