Local SEO Services

As tempting as it may be to look at the big picture and imagine all the limitless potentials that the power of Google's search engine can offer your business for consumers and clients all over the world, you may want to hold your horses slightly because, for Google, local SEO for businesses has become particularly important in recent years.

This is because this allows Google to help build a better picture of who your company is, where you are based, what you do, and, more importantly, what kind of traffic to direct to your site. Naturally, you want to ensure that the right people in the right places are seeing exactly what you have to offer.


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After all, if somebody is going to order a product or commission a service from you, most would prefer to know exactly who they are giving their money to!

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For other websites, however, local SEO is vital to their business, particularly brick and mortar establishments like restaurants and stores, but also trade service providers like plumbers, electricians, and locksmiths. For these sites, having them appear higher in the list based on their proximity to the searcher or relevancy to their location-based term is essential.

How Does Local SEO Work?

To put it simply, local SEO optimization is a process designed to make your website appear in a higher position within Google (and other search engines) local search positions. Any business which has a physical location, store, or provides a service to a limited area will gain a lot from investing in their local SEO listings. In fact, for many of these businesses, this is the only way for them to generate leads through the web due to their limited geographic range. Making sure that it is done correctly, therefore, is as paramount as it is with any other SEO Campaign.
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Understandably, Google spends millions and millions of dollars every year on research, specifically research into the search behaviors of its users in order to try and refine their experience to make it as smooth and helpful as possible. What they discovered is that when people search for a certain type of business, what they are actually looking for is results within their local area. Such as an emergency plumber, if you search for one at home and then another at a friend’s house across town, you will get different results based on the physical location that you have searched from. This is Google attempting to help you find the quickest and easiest solution to your query.

How Does Local SEO Work?

Like any other SEO campaign, optimization takes place at a number of places both on and off your site:
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Homepage, Page and Metadata Optimisation

Making sure that your homepage, (think of it as your advertisement in the classifieds in your local paper) is as clear, concise and is offering a good explanation of exactly whom you are and what you offer is one of the first things you should look at. Following this, it would be a good idea to look at how your pages are optimized and how your headers and page tags could be affecting your local rankings.

Applying The Correct Data Schema

Next, it is important to make sure the correct data schema is used on every single page of your website is important as it helps direct search engines to categorize your site correctly. Using the Local Business data schema will properly display to search engines that your business only offers geographically limited services.
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Google My Business

Now while there are plenty of horror stories about the annoying and aggravating process that attempting to claim your GMB page can be, its usefulness to local SEO campaigns cannot be disputed and it is definitely worth the effort to claim. Once you have done this it is important to ensure that you provide accurate contact information as well as properly categorize your GMB page into the most appropriate category.

Local Directories

Now while there are plenty of horror stories about the annoying and aggravating process that attempting to claim your GMB page can be, its usefulness to local SEO campaigns cannot be disputed and it is definitely worth the effort to claim. Once you have done this it is important to ensure that you provide accurate contact information as well as properly categorize your GMB page into the most appropriate category.

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Reviews

While you may think reviews are there to impress viewers of your site and convince them you are credible (and they are) they also play an important role in Local SEO. Google has a vested interest in showing its users the easiest and highest quality solution to their search and reviews are all a part of their analysing process to determine how good you are at what you do and whether you are worth recommending first.

Is Local SEO Worth It?

Local SEO is great for reaching people in your area who require your services with a sense of immediacy. So of course, for many businesses like trades and stores, it can provide an immediate route into the local market. The same can be said of restaurants and bars, as they also require people to physically visit their stores in order to actually use their services or buy their products. A majority of businesses will at least find some use for local custom and Local SEO is one of the most reliable ways to get it.
Of course, there are nieces and naysayers who do not think it works for them and maybe it does not, however all your information being easy to find also says something about your brand and how attentive you are to the needs of your customer. Having your organizations information readily available helps to reinforce that.
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Boost Your Local SEO Presence

Local SEO services will ensure that you’re first in mind when customers are in the neighborhood and that they can find you easily. Without it, your business will miss out on a lot of potential quality traffic and as a result, miss out on lots of sales.

TBS Marketing experts will make sure to get your business on the map by providing it with a high-ranking listing in Google. This will significantly increase the amount of foot traffic to your brick-and-mortar store.
At first, we will optimize your Google My Business profile and make sure your business listings are consistent. Then we will focus our efforts on creating a review generation strategy and building the citations to improve credibility among customers.
Why choose us over other SEO marketing agencies:
- We integrate SEO into SEM, CRO, and social media content marketing.
- Our international SEO team is expert in their field, hardworking, and gets results.
- No commitment to long-term contracts necessary.
- Our CEO is one of the best SEO experts in the field.
Reach out to us today and we will discuss how we can design a custom SEO strategy that will take your business to another level.