Posts by crop9
What is Semantic SEO & why it needs to be an integral part of your SEO strategy
We all know how important utilising SEO can be for your company, making it easier for customers to find you and gaining more business in a long term and cheaper way than many of the other strategies out there. Semantic SEO is a relatively new development in this field which has improved and increased the…
Read More6 Low-Budget Digital Marketing Tips for Start-ups
Managing a start-up can be very overwhelming. One of the main challenges Startups face is building a customer base. Every business needs a marketing strategy; you need to put a word out there about your business to thrive and grow. However, it may be difficult for start-ups that don’t have the capital to invest in marketing. They…
Read More4 SEO Secrets To Leverage for Optimal Search Results
Search engine optimisation (SEO) is a multipronged marketing effort that helps build visibility for a brand and drive traffic towards its website so there are more opportunities to convert online users. The content that is created and disseminated through various channels can also be used to establish the brand as an authority in their niche…
Read MoreHow to Rank Your New Site in 6 Easy Steps
Creating a top-ranking site takes time, but with the right strategies, you may be able to hasten the journey. Any comprehensive SEO strategy for new sites should pay special attention to these 6 steps. 1. Strategic Keyword Use It can be difficult to build rank when you focus on the most popular keywords relevant to your…
Read More4 SEO Trends for 2022
2021 was a challenging year for many businesses but did help cement the importance of digital marketing. With consumers increasingly opting to make their purchases online, 2021 saw e-commerce make up 19.6% of worldwide retail sales. This growth was aided by businesses that worked to intensify their SEO efforts and aim to achieve that higher ranking that…
Read MoreSEO is Not Something That Can be Switched Off and On
When times are hard business owners must make some difficult decisions as to where they should make cutbacks. One area that should always be left running, is your SEO. Simply switching it off does not pause it in its tracks but can actually be detrimental to all of the hard work that you have put…
Read MoreWhat is the difference between ATL, BTL and TTL advertising?
A commonly asked question in the world of marketing is what is the difference between ‘Above the Line’, ‘Below the Line’, and ‘Through the Line’ Marketing? Above the Line, or ATL Marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach more people; below the Line, or BTL Marketing, refers to the…
Read MoreHow to Manage Your Brand & Business Through COVID-19
The COVID-19 crisis has taken the world by storm and caused a terrible ripple that will have a catastrophic economic effect over the coming months. It may even take years before we can truly see the full extent of the damage done and we have certainly not seen the last of it yet. We don’t…
Read MoreSEO Is More Crucial Now Than It Ever Was – Survive to Thrive
These are uncertain times, the likes of which many of us have never seen in our lifetime. The global economy is under immense pressure as the COVID-19 virus sweeps across the globe, forcing many industries and businesses to close down. It’s frightening. With so many people feeling anxious about the future, many business owners are…
Read MoreWhat is Google My Business and Why do You Need it?
Google My Business is quite simply a tool that helps businesses optimise their Search and Maps listing to have more visibility and to attract more customers. It gives you a unique opportunity to share additional information and to highlight what makes you special and separates you from other local competitors. The tricky part is getting…
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