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SEO CASE STUDY

OBJECTIVE

A long term client was stagnating with sales averaging £300 an order and around 2.7 daily sales. They needed more and began a new web design project to help achieve better results.

BMS-Solution

SOLUTION

Better structure of products through layered navigation, UX improvements to include upsells, cart abandonment features and more flexibility with payments. This in combination with a restructuring of content to create clearer categories and writing content with semantic coverage in mind.

OUTCOME

Launched April 2020,by May 2020 monthly revenue improved by 45%. June was up 231% and daily transactions jumped to 4. Over the bext year we saw 130% improvements in revenue and 102% more transactions.Thanks to the upsell feature average spend reached £375. The UX improvements also had tangible results, as traffic to the site only increased 51%, but it was the easy purchasing route that helped convert.

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