SEO CASE STUDY
OBJECTIVE
Gain traction in .com SERPs and drive enquiries for investigation services. Client site was relatively new without existing link profile.
SOLUTION
Analyse Entities and semantic depth of the competition and plan semantic Coverage of the associated topics in their field of work. Work on internal structural and making popular UX trends easier to navigate. Next, implementation of strong schema throughout to capture stand out SERPs and drive better CTR.
OUTCOME
Within 2 months we had 75% of the target keywords in the Top 30 and 2 weeks later all keywords were ranking. The % of top 10 results reached over 50% in the same timeframe and by end of Feb we have 90-100% ranking on the first page, just 4 months from the start of the campaign.
