SEO is a fantastic inbound marketing strategy, which has the potential to provide countless benefits. These benefits include:
• Improved brand awareness and online exposure
• Increased enquiries/leads/sales/engagement from your target audience
• Better user experience (U/X) of your website
• Improved conversion rates
• Improved cost management
• Healthy long-term returns on investment (ROI)
• Improved brand credibility
• Mobile friendliness of your site
• Gaining an edge over your competition