These cookies are then identified when the users visit Facebook and a personalized advertisement is then generated for them based on the information captured in the pixel. It can even be programmed to measure extremely specific actions that the user took on your site including things like checkout clicks, which content was clicked on and viewed, and what general products they were looking for.
You will then obviously need to craft a Facebook Dynamic Ad campaign for the specific kinds of user you will be advertising too based either on their product interest or the actions they took on your site. You can craft custom audiences so that these users all see the products or information that they were initially interested in redisplayed to them through ads and sponsored posts within the platform itself. The success of these strategies is clear with consumers who experience a personalized shopping experience like this are up to 44% more likely to become regular customers.+ Read More
Naturally repeat custom is the foundation of a vast majority of businesses and anything that can potentially draw people back to give you another shot can potentially be a game-changer.
The great thing about remarketing to these consumers is that they are not only aware of who you are and what you offer, but they have a track record of making purchases with you, which means that the potential is there for them to do so again.
Ultimately some tinkering and experimenting will be required before you can say for definite exactly how Facebook Remarketing can work for your business. The fact remains, however, that it is a proven, reliable, and effective way of rekindling repeat interest and transforming passive interest into a direct conversion.