B2B Marketing by TBS


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B2B marketing is essential for businesses looking to expand and grow their client base. At TBS, we have a wealth of experience in developing effective B2B marketing strategies that help our clients achieve maximum results and unlock the true value of their products or services. Our approach is always tailored to meet the unique needs of each client, ensuring that we deliver reliable and consistent results every time. Whether you are looking for new clients or existing partners, our team can work with you to develop a B2B or B2C marketing strategy that will help you achieve your business goals and maximize ROI. So why wait? Contact us today to start seeing optimum results from your B2B marketing efforts!

Essential B2B Marketing Strategies for a Serious ROI

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The world of business to business marketing (B2B) shares many similarities with that of your standard B2C marketing. The only real difference is that you’re appealing to businesses, as opposed to an individual customer audience. On this page, we’re going to look at some of the most effective strategies that you can adopt, in order to effectively engage with other businesses and encourage them to want to do business with you.

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Heavy Research

The first step as with any form of marketing, is heavy research. It is the foundation of any modern marketing campaign and will enable you to make more informed decisions when shaping and refining your approach.

You need to better understand your clients in order to be well-positioned to serve them. It will also give you valuable insights into which processes are performing, and which are not. Who are their prospects and clients? How can you compliment their business with your own services? There are many questions that you must ask before building a marketing strategy that is designed to work.

Consider Niche Specialisation

Some of the fasted growing businesses in B2B are those who specialise in niche targeting. With a carefully targeted niche, you will be able to better understand an industry and establish yourself as an expert and leader within that field.

Specialisation isn’t going to work for everyone, though it will certainly make your marketing efforts easier as you can be immediately distinguished from your competition, by your desired clientele.
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Invest in a High-Performance Website

Especially when dealing with other businesses, you need a no-nonsense website that is going to deliver on performance time and time again. If a prospective client has to spend too long either loading or trying to navigate your website, then you can almost guarantee that they are going to end up heading elsewhere.

Your website is the most critical tool in establishing yourself as a worthwhile investment. You must be able to demonstrate your expertise effortlessly and make the process of hiring or inquiring about your company, a breeze.

Consider aesthetic design, user-friendliness, and functionality. All three of these are paramount and if you can deliver the perfect balance of the three, then you will experience greater success within the B2B market.

SEO is Key

As with any business, you should have a solid SEO (search engine optimisation) campaign running in the background. The very practice of SEO these days, requires that you have a high-performance website with aesthetic design, user-friendliness, and functionality in mind, so this ties in nicely with the previous point. Following that, you’re looking at developing premium quality content that sets you apart from the competition, whilst developing a strong back-line portfolio to your website.

Of course, there is so much more to SEO which we will not go into now, but if you’d like to explore it further, feel free to visit our SEO services page for more info, or simply contact us directly at your convenience.

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Exploit Social Media (Especially LinkedIn)

Social media is an effective means of putting your brand in front of your target audience. For business to business, there are few ways as effective than using LinkedIn. LinkedIn by its very nature is a social media network designed for professionals. It is the perfect platform to share ideas and connect with other specialists in your field. It’s also a great way of sharing your brand journey and demonstrating your authority within your industry.

Social media is an effective means of putting your brand in front of your target audience. For business to business, there are few ways as effective than using LinkedIn. LinkedIn by its very nature is a social media network designed for professionals. It is the perfect platform to share ideas and connect with other specialists in your field. It’s also a great way of sharing your brand journey and demonstrating your authority within your industry.

Referral Marketing is Invaluable

Go above and beyond for your customers and then urge them to refer your business to others. There’s no shame in asking for help and people will almost always want to help you if they like you! So, do your job properly and set up a decent referral system and it will take care of itself.

Another interesting thing about referral marketing, is that if done properly, you can gain referrals from people who haven’t even used your services before. If your reputation is solid enough in your location and area of expertise, you can have people refer your business to others simply because they know that you are the right company to use for anyone who is looking for [enter your specialisation here].

Use content marketing in conjunction with all of the other tactics on this page, and you will be able to effectively establish your business as being the specialist in your area. Then, you’ll end up receiving untold referrals without even having had dealt with them in the past.

 

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Automation is the Future

Automate your business wherever possible. Invest in a high-quality CRM system so that you can streamline every area of your business more effectively. This is a great way of saving precious time on general administration tasks and diverting it into more valuable ‘revenue-generating’ areas.
Automation is also invaluable for gathering & studying quality information which can be turned into actionable, analytical data.

Conclusion

If you find yourself feeling a little overwhelmed by the sheer quantity of things that you need to do in order to run a successful B2B marketing campaign, then please do not hesitate to contact us. We understand the world of B2B better than most industries, as our very survival depends upon it!
We can sit down with you and start putting together some strategies and ideas that will help you to take your business to the next level and start picking up some quality leads with greater ease. It’s time to step up and demonstrate exactly why you are the business to be in business with!