Posts by crop9
4 SEO Trends for 2022
2021 was a challenging year for many businesses but did help cement the importance of digital marketing. With consumers increasingly opting to make their purchases online, 2021 saw e-commerce make up 19.6% of worldwide retail sales. This growth was aided by businesses that worked to intensify their SEO efforts and aim to achieve that higher ranking that…
Read MoreSEO is Not Something That Can be Switched Off and On
When times are hard business owners must make some difficult decisions as to where they should make cutbacks. One area that should always be left running, is your SEO. Simply switching it off does not pause it in its tracks but can actually be detrimental to all of the hard work that you have put…
Read MoreWhat is the difference between ATL, BTL and TTL advertising?
A commonly asked question in the world of marketing is what is the difference between ‘Above the Line’, ‘Below the Line’, and ‘Through the Line’ Marketing? Above the Line, or ATL Marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach more people; below the Line, or BTL Marketing, refers to the…
Read MoreHow to Manage Your Brand & Business Through COVID-19
The COVID-19 crisis has taken the world by storm and caused a terrible ripple that will have a catastrophic economic effect over the coming months. It may even take years before we can truly see the full extent of the damage done and we have certainly not seen the last of it yet. We don’t…
Read MoreSEO Is More Crucial Now Than It Ever Was – Survive to Thrive
These are uncertain times, the likes of which many of us have never seen in our lifetime. The global economy is under immense pressure as the COVID-19 virus sweeps across the globe, forcing many industries and businesses to close down. It’s frightening. With so many people feeling anxious about the future, many business owners are…
Read MoreWhat is Google My Business and Why do You Need it?
Google My Business is quite simply a tool that helps businesses optimise their Search and Maps listing to have more visibility and to attract more customers. It gives you a unique opportunity to share additional information and to highlight what makes you special and separates you from other local competitors. The tricky part is getting…
Read MoreDigital Marketing Trends for 2020 – Stay Ahead of the Curve
As a digital marketing agency, we still haven’t figured out if we love or hate the ever-changing nature of SEO and online marketing. Just as you’ve cracked a new method, Google moves the goalposts once more. Perhaps it’s a sort of love-hate relationship with a partner who’s always keeping you on your toes. It means…
Read MoreThe Importance of Bench-marking Websites
Bench-marking your website is an essential development step which allows you to gauge where your website stands in relation to other competitor sites. This will invariably offer you insight into which areas you are doing particularly well in, and others where you must improve. It’ an incredibly valuable marketing tool which is often overlooked, though…
Read MoreProduct Photography Tips for E-Commerce Websites
When it comes to your website’s performance there are a number of factors that you must consider. It’s all very well investing time and money into your online marketing campaign, but if you are failing to convert ‘clicks into customers’, when they arrive, then it can be terribly frustrating. In this article, we’re going…
Read MoreThe Truth Will Set You Free: Dangerous Misconceptions About SEO
SEO is the most valuable form of marketing that there is and don’t ever let anybody tell you otherwise. Yes, that’s awfully convenient coming from a blog post on a digital marketing agency website. However, if it wasn’t worth it, we wouldn’t be doing it and it’s as simple as that. Now, being what it…
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