Digital Marketing Articles

We all know how important utilising SEO can be for your company, making it easier for customers to find you and gaining more business in a long term and cheaper way than many of the other strategies out there. Semantic SEO is a relatively new development in this field which ...

Managing a start-up can be very overwhelming. One of the main challenges Startups face is building a customer base. Every business needs a marketing strategy; you need to put a word out there about your business to thrive and grow. However, it may be difficult for start-ups that don’t have the capital ...

Search engine optimisation (SEO) is a multipronged marketing effort that helps build visibility for a brand and drive traffic towards its website so there are more opportunities to convert online users. The content that is created and disseminated through various channels can also be used to establish the brand as ...

Creating a top-ranking site takes time, but with the right strategies, you may be able to hasten the journey. Any comprehensive SEO strategy for new sites should pay special attention to these 6 steps. 1.    Strategic Keyword Use It can be difficult to build rank when you focus on the most ...

2021 was a challenging year for many businesses but did help cement the importance of digital marketing. With consumers increasingly opting to make their purchases online, 2021 saw e-commerce make up 19.6% of worldwide retail sales. This growth was aided by businesses that worked to intensify their SEO efforts and aim to ...

When times are hard business owners must make some difficult decisions as to where they should make cutbacks. One area that should always be left running, is your SEO. Simply switching it off does not pause it in its tracks but can actually be detrimental to all of the hard ...

A commonly asked question in the world of marketing is what is the difference between 'Above the Line', 'Below the Line', and 'Through the Line' Marketing? Above the Line, or ATL Marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach more people; below the Line, or ...

The COVID-19 crisis has taken the world by storm and caused a terrible ripple that will have a catastrophic economic effect over the coming months. It may even take years before we can truly see the full extent of the damage done and we have certainly not seen the last ...

These are uncertain times, the likes of which many of us have never seen in our lifetime. The global economy is under immense pressure as the COVID-19 virus sweeps across the globe, forcing many industries and businesses to close down. It’s frightening. With so many people feeling anxious about the ...