Digital Marketing Articles

A Robots.txt file is a text file that tells search engine crawlers which pages on your website to index and which ones to ignore.You can use a robots.txt file to manage how these web robots interact with your website. For example, you might want all of the pages on your ...

As a marketer or business owner, you always want to make sure your content is engaging for your audience. After all, engagement is key to driving conversions and achieving success with your content marketing efforts. So how do you ensure that your content is engaging? One important factor is the ...

Nothing to do with seafaring an Anchor Text is an oft-misunderstood element of on-page optimization. Here we will break down what it is and give you some tips on how to write effective Anchors for SEO. What is anchor text? Anchor text is the visible, clickable text in a hyperlink. ...

According to a recent report by Cannabis Research Firm Prohibition Partners, the Thai cannabis market is expected to be worth ฿21bn over the next couple of years. This is thanks to the country's rapidly growing medical tourism industry and the increasing legalization of cannabis around the world. With more and ...

A meta description is a short summary of a web page's content. These descriptions are meant to give users an accurate and concise summary of what a website or webpage is about. It is typically used by search engines to display a page's title and meta tags in search results. ...

If you've been struggling to rank your website higher in search engine results pages (SERPs), you're not alone. In fact, many businesses are in the same boat. The good news is that there are a few things you can do to improve your SEO and out-rank your competitors. In this ...

We all know how important utilising SEO can be for your company, making it easier for customers to find you and gaining more business in a long term and cheaper way than many of the other strategies out there. Semantic SEO is a relatively new development in this field which ...

Managing a start-up can be very overwhelming. One of the main challenges Startups face is building a customer base. Every business needs a marketing strategy; you need to put a word out there about your business to thrive and grow. However, it may be difficult for start-ups that don’t have the capital ...

Search engine optimisation (SEO) is a multipronged marketing effort that helps build visibility for a brand and drive traffic towards its website so there are more opportunities to convert online users. The content that is created and disseminated through various channels can also be used to establish the brand as ...