Digital Marketing
What is the difference between ATL, BTL and TTL advertising?
A commonly asked question in the world of marketing is what is the difference between ‘Above the Line’, ‘Below the Line’, and ‘Through the Line’ Marketing? Above the Line, or ATL Marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach more people; below the Line, or BTL Marketing, refers to the…
Read MoreHow to Manage Your Brand & Business Through COVID-19
The COVID-19 crisis has taken the world by storm and caused a terrible ripple that will have a catastrophic economic effect over the coming months. It may even take years before we can truly see the full extent of the damage done and we have certainly not seen the last of it yet. We don’t…
Read MoreWhat is Google My Business and Why do You Need it?
Google My Business is quite simply a tool that helps businesses optimise their Search and Maps listing to have more visibility and to attract more customers. It gives you a unique opportunity to share additional information and to highlight what makes you special and separates you from other local competitors. The tricky part is getting…
Read MoreThe Importance of Bench-marking Websites
Bench-marking your website is an essential development step which allows you to gauge where your website stands in relation to other competitor sites. This will invariably offer you insight into which areas you are doing particularly well in, and others where you must improve. It’ an incredibly valuable marketing tool which is often overlooked, though…
Read MoreProduct Photography Tips for E-Commerce Websites
When it comes to your website’s performance there are a number of factors that you must consider. It’s all very well investing time and money into your online marketing campaign, but if you are failing to convert ‘clicks into customers’, when they arrive, then it can be terribly frustrating. In this article, we’re going…
Read MoreDiversify Your Marketing Strategy for the Best ROI
When it comes to marketing, it really is all about flexibility! You should refrain from being rigid in your approach and endeavour to try various mediums. There really is no good sinking your entire budget into the one marketing avenue and expecting to experience the greatest success. The businesses who do incredibly well, optimise their…
Read MoreContent Development Tips: How to Explain a Technical Subject to Your Audience
If you’re in a particularly technical industry which has sophisticated technologies, it can be difficult for your audience to understand precisely what it is that you do. Let’s look at search engine optimisation for example. Digital marketing is an important practice, and whilst most people understand that they need it; they don’t fully understand that…
Read MoreA Staggering 62% of the Internet is Likely to Suffer Serious Security Issues by December 31st; is Your website Safe?
It sure feels like just as one crisis ends, another one starts in this modern internet age. – A dark and scary time where the threat of cyber assault seems to be lurking around every fibre-optic bend! Fortunately, if you jump on this issue immediately, you should be able to secure your website and cover…
Read MoreAll You Need to Know About Google’s NoSniff Response Headers
You’ve probably seen and heard a lot of commotion recently, due to an increase in cyber-attacks on vulnerable devices. Very recently, Google has issued a new security update for Google Chrome, asking any web developers to serve a ‘NoSNiff Response Header’, in an attempt to prevent hacks via web browsers. This is something that should…
Read MoreThere’s More to Building a Brand Than Creating a Pretty Logo
If you’re serious about taking your business to the next level and really starting to pick up some pace, then you’re going to have to take a step back for a moment to look at the bigger picture. Many people believe that once you’ve got a business name and a funky looking logo in place,…
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