The world of online marketing is incredibly daunting. As a new business owner, you’ll likely be hearing the words “search”, “engine” and “optimisation” used in the same sentence for the first time. Companies will be pulling you from pillar to post, ensuring you that they are the best in the business. You’ll be promised rank-one results, while other people insist that it’s all a scam.
It’s difficult to know what to believe! In addition to that, as you begin to gain more of an understanding about how it all works, it can become overwhelming. Once you understand that some of your competitors have been working on their SEO (Search Engine Optimization) for quite some time, you get a sense of dread. Like that huge pile of dishes that has been growing taller and taller by the day!
There’s no better time than now time!
Search engine optimization has been around for a lot of years, and there are already plenty of well-established websites. However, that doesn’t mean that you can’t get yours. Let 2023 be your year! Get in the race and start working towards marketing your website and building your online presence.
Yes, it’s overwhelming. However, if you find a reputable and reliable company that you feel comfortable with, you can start working your way through the fog and build up your SEO efforts to be successful. There’s a lot of hard work and dedication ahead. But, why not leave it to the professionals, so that you can relax and focus your precious time on doing what you do best?
The world of SEO has changed (A LOT)
Google’s algorithm update cycle is unpredictable. There’s no telling when Google will change its search engine algorithms again. So, if you’re not already working with an SEO agency, now is the perfect time to hire one.
An SEO consultant knows exactly what Google wants and needs, and they can help you stay ahead of the curve. They can keep you informed about upcoming algorithm changes or trends and advise you on ways to improve your site rankings.
What’s changed?
Today, the world of SEO is much cleaner than it used to be. Google has cracked down on their search guidelines, so that only those who deserve a quality ranking will get to where they need to be. (I.e., the most useful and relevant).
Understand that there are still many people out there, set in the old ways of online marketing. This means that they are wasting time on building low-quality links and selling ineffective SEO. Fortunately for you, there are plenty of reputable SEO agencies out there who have embraced the change and evolved with the times.
This means that, provided you’re good at what you do, and you can deliver a quality product or service, then getting the online recognition that you desire won’t be all that difficult.
Yes, there is much work involved. Certainly, a great deal of content development and moderate embellishment will be required. However, you’ll have a much better chance of succeeding, if you have the ability and the infrastructure in place to back up the big talk. It’s about building a “share-worthy” brand that people will get excited about and want to discuss.
Contact us and we will definitely give your brand an improved SEO stance and the recognition it deserves for more leads and potential sales!
Time is money
Some smaller businesses prefer to handle their SEO themselves. However, this generally means that they’ll write a few blog posts, and then eventually fall off the horse when they realise just how much work is involved.
Just as you’d hire an accountant to take care of the books, you should hire an SEO agency to handle your digital marketing.
In order to experience genuine success with SEO, you’ll need to invest a lot of time in it. Well, just remember that time is money! So, save yours and invest it wisely, and let us focus on the time-consuming technicalities in the background.
Because you want to succeed
There are few business owners without ambition. In fact, the very reason that you’re reading this blog post is because you want to succeed online. If that’s the case, then that should be reason enough to invest in SEO.
Sure, you shouldn’t rush into it. Finding a company that you feel comfortable with and can put your faith in is the first step. Having patience is the next. There are plenty of hurdles in SEO and it’s never a straight-incline, absent dips and bumps. However, if you want to succeed online, then you need to be prepared for the turbulent road ahead. Only then, can you ascend to great heights and grow your business far beyond your initial expectations.
What to look out for when hiring a professional SEO agency
Professional SEO companies or agencies can help you to attain your SEO strategies to gain higher conversions. Although there are many benefits aforementioned on why you should be hiring an SEO agency, there are also important factors to watch out for.
I have comprised a list of 6 essential things to look out for the next time you are considering hiring an SEO agency:
1.Are they following up with your SEO Goals?
Before they take any action, a proper agency should ask what your goals are and what you want to achieve. Afterwards, they can audit your On-Page SEO and perform thorough SEO analysis to attain the best UX (User experience) on your site for increased conversions.
In addition, you might want to ask them what type of tools they use to help them analyse your website. For example, Google Analytics or Google Search Console tools are popular ones used everywhere for analysing website traffic, keyword ranking and other SEO performance metrics. These are all relevant tools to improve your brand’s online presence in the organic search results.
2. Are they performing keyword research?
As mentioned previously, there are SEO tools used to optimise websites, but there are also ones that are specifically used for keyword research. Some popular ones are Ahrefs, Moz and SEMRush. Your SEO agent should clearly define how they perform keyword research and furthermore, also mention all the Blackhat strategies to avoid.
Pro tip: Keep in mind that keywords should be strategically placed in your landing page, product pages, visuals, blog content, advertising campaigns etc.
3. Content Strategy
A content marketing strategy is more than just writing and posting. It is all the ways to increase your organic traffic by optimising your content to the target audience. Before you formulate the type of content(content format) you’d like to target, it is first and foremost necessary to understand who you’re targeting. You can look into the persona of your ideal customers-such as what kind of demographics they consist of to get a better idea.
After you have pinned down the type of audience and content you’ll like, it is now important to devise some on-page SEO strategies. These include such methods such as adding internal links for better site structure and navigation, updating URLs/meta tags, image optimisation and more!
If you want a fast turnaround time for your articles, outsourcing a professional writer may be helpful. As a result, you will likely reduce your bounce rates, improve your Page Speed and overall optimise your conversion rates.
4. Transparency and Progressive Communication
Communication is essential when entrusting your seo agency to give you feedback continuously. If they are not giving you an honest say and recommendation on how to improve, this would be a warning sign to look for a more professional one.
5. Positive Reviews?
If your entrusted SEO Agency is not getting good customer testimonials and aren’t reputable in the industry, this may well be another potential drawback.
They should not just show you positive testimonials, but also be able to let you speak to their current and existing clients for more trust on hand.
6.Off-Site SEO
Just as it’s important to perform on-page SEO analysis, your local SEO agency should not neglect off-page seo and backlinking strategies. These are vital to sustain SEO success all throughout.
One last thing, before any content is posted, it is also crucial to see their outreach digital marketing strategies. For instance, are there evident methods of link building?
More importantly, a professional should not give you a 100% guarantee and high-hopes, such as “we guarantee your website will be on the first page of Google”, but rather explain how they’re going to get you to the top high-ranking position.
Nonetheless, although a SEO agency will be expected to know all the SEO tactics, it is also important that they know search engine marketing and how that works in conjunction for optimal results.
Contact us for your FREE consultation
We could harp on about the benefits of SEO for days. However, it won’t really make sense until you have a comprehensive plan that has been tailored specifically to your business, right in front of you. So, if you’d like to explore the idea further, simply contact our digital marketing agency today. We’ll arrange a FREE consultation, so that we can start planning your ascent and meet your business goals.
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