Digital Marketing Articles

The short answer: yes. Of course, it is. Ranking at number one is the easiest way of demonstrating your authority and getting the most traffic. However, does that necessarily mean that you’re going to get more business than the websites ranking in positions 2-5? Perhaps…perhaps not. In this article, we’re ...

  The world of online marketing is incredibly daunting. As a new business owner, you'll likely be hearing the words “search”, “engine” and “optimisation” used in the same sentence for the first time. Companies will be pulling you from pillar to post, ensuring you that they are the best in ...

Google I/O has just unveiled what is possibly one of the most significant updates to its search algorithm known as Googlebot, in recent history. They recently made the announcement that Googlebot will now become “evergreen”, which means that it will now keep pace with the latest and most up to ...

Your DA rating isn’t the be all and end all. However, it can’t hurt to have a high DA rating. So, if you’re interested in gaining a higher DA for your website, then we’re going to share some organic tips on achieving that end. Try not to stress out too ...

If you’re in a particularly technical industry which has sophisticated technologies, it can be difficult for your audience to understand precisely what it is that you do. Let’s look at search engine optimisation for example. Digital marketing is an important practice, and whilst most people understand that they need it; ...

It sure feels like just as one crisis ends, another one starts in this modern internet age. – A dark and scary time where the threat of cyber assault seems to be lurking around every fibre-optic bend! Fortunately, if you jump on this issue immediately, you should be able to ...

Google recently announced that it was implementing a new feature aimed at improving transparency and the customer experience to its users in regards to mobile billing.  The tech giant is bringing in the new feature, which will see any web pages that are detected as offering a subscription service that ...

One of the most frustrating things that you can experience as someone working within the SEO and online marketing industry; is how many people don’t take it seriously at all. There are still far too many businesses out there who refuse to accept that SEO is an essentiality for success. ...

It may or may not shock you to learn that over 65% of business owners with a blog on their website will not have updated it even once in the last year! It’s understandable in most cases, as we appreciate that many business owners are incredibly busy, with a million ...