How to Explain and Justify SEO to Your Boss

If you’re reading this then you’re likely having a difficult time trying to justify investing in SEO to your boss, despite the fact that you know how important it is for your business. In this article we are going to pretend that your boss is a stubborn old dinosaur and is refusing to get on…

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7 Simple SEO Steps for Small Businesses

Get in the race! SEO is an on-going process which takes time to build. It’s frustrating, and overwhelming in the beginning because there are no shortcuts or easy ways to get ahead; you have to graft – It’s as simple as that. That being said; you don’t have to be an SEO expert in order…

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7 Common Errors with Content on Websites

1: No Obvious Calls to Action It’s all very well having a beautiful looking website with plenty of information, though unless a visitor has clear instructions on what to do next, then you may lose them to one of your competitors. Something as simple as having a clearly visible ‘Visit Our Store’ button can work…

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5 Tips for Turning Your Organic Traffic into Regular Buyers

  1 – Write Authentic and Engaging Product Descriptions Always remember that simply getting visitors through to your website is the easy part. It’s converting those visitors into paying customers that’s important. Which is why you should turn your efforts towards developing creative product descriptions. They’re only a click or two away from your competitor’s…

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4 Easy Ways to Improve Your Blogging for Improved SEO Rankings

Are you looking for new ways in which you can improve your overall online presence? We’ve compiled a very quick guide for you here so look no further. In this article we are going to explore a few different ways in which you can optimise your blog, in order to help improve your SEO results.…

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Google’s Mobile First Algorithm – What you need to know

Everything you need to know about Google’s Mobile First Algorithm As many of you are already aware, there has been a lot of discussion around Google and their new ‘Mobile First Algorithm’ which is currently in the pipeline. In this article we are going to cover some of the main concerns and shed a little…

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5 Ways Companies Can Leverage Digital to Boost Their Storytelling

Today’s consumers and corporate decision makers pay little attention to sales promises and banner advertising messages. Instead, they gravitate towards companies that use storytelling to sell their products and services. A recent report indicated that by concisely telling a brand’s story, companies could increase the value of their services or product by over 20 times.…

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3 Brutally Easy-to Miss SEO Mistakes Blogs Make

3 Brutally Easy-to Miss SEO Mistakes Blogs Make Is your blog content great, but not ranking on search engines? You are not alone. The digital landscape has, over the last couple of years, evolved tremendously. Google and other search engines have also refined their algorithm to ensure that they offer the most accurate and relevant…

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